Sandra Sydnor, PhD

Research Interests

  • Industry, businesses, & community and resilience
  • Service and brand management
  • Service-learning

Biography


Sandra Sydnor, M.B.A., Ph.D., is an Associate Professor at Purdue University’s School of Hospitality and Tourism Management. Her multi-unit franchisee industry experience with the Burger King ® Corporation’s restaurants and executive leadership positions in marketing research and advertising agencies fuel her interest in resilience and sustainability science; well-being; and service management. Her current investigations include community and industry resilience and regenerative design and the impact of mindfulness behaviors on customer-facing employees and student engagement.

Education

  • Ph.D., Hospitality Management, The Ohio State University, Columbus, OH
  • M. B. A., University of Miami, Miami, FL
  • B.S., Packaging Engineering, Michigan State University, East Lansing, MI

Professional Experience

  • Founder, Strategy on Purpose, Columbus, Ohio, 2002- 2008
  • Vice President- Research & Consulting, Partners in Marketing, LLC, Columbus, Ohio, 2002-2004
  • Sr. Account Planner, Zero Base Advertising Agency, Columbus, Ohio, 1999-2000
  • Owner-Franchisee, Burger King – 3 Units, Dublin, Ohio, 1987-2002
  • Manager-Institutional Development, BKC (Miami, FL) 1983-1987
  • Manager- Product Research & Development, BKC (Miami, FL) 1979-1983

Courses Taught

  • Consumer Decision Making
  • Consumer Services and Satisfaction
  • Beverage Management
  • Quantitative Methods in Consumer Sciences
  • Entrepreneurship
  • Business Policy
  • Human Resource and Organization Management
  • Business Policy & Strategy
  • Strategic Marketing Management
  • Marketing

Honors and Awards

  • Sydnor, S. (2009). Nominee for Best Paper Award: Weathering the Storm: Firm Resilience Under Sudden Change. Presented at The 14th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Harrah Hotel College, University of Nevada, Las Vegas, NV.
  • OSU Dissertation Research Award-Department of Consumer Sciences (Academic period: 2008-2009)
  • 2008 Consumer Sciences Graduate Student Award for Excellence in Teaching (Academic period: 2007-2008)
  • EHE Office of Research Graduate Travel Award (Academic period: 2007-2008)

Recent Publications

  • Yoon, H. J., Thompson, S. S., & Parsa, H. (2009). Bayesian approach to assess consumers’ brand selection process and identification of brand attributes in a service context. International Journal of Hospitality Management, 28(1), 33-41.
  • Daily, C.E. & Thompson, S. (1994). Ownership Structure, Strategic Posture and Firm Growth. Family Business Review 3 (VII), 237-249. (SSCI/CCBS)

Conference Presentations (Peer-Reviewed):

  • Sydnor, S. (2009). Weathering the Storm: Firm Resilience Under Sudden Change. Presented at The 14th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Harrah Hotel College, University of Nevada, Las Vegas, NV.
  • Thompson, S., Yoon, H., Parsa, HG., & Pavesic, D. (2008). Why Do Restaurants Fail? Part II:
  • The Impact of Competition, Location, and Density. Presented at The 13th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, University of Central Florida, Rosen College of Hospitality Management, Orlando, FL.
  • Thompson, S. (2008). Human Resource Configurations and Firm Performance in Family-Owned Firms. Paper accepted at BabsonCollege Entrepreneurship Research Conference (BCERC), 2008.
  • Yoon, H. & Thompson, S. & Parsa, HG. (2007). Branding Evaluations and Categorization of Quick Service Restaurants by Consumers. Presented at The 12th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, University of Houston, Conrad N. Hilton College, Houston, TX.
  • Daily & Thompson (1993). “Ownership Structure, Strategic Posture, And Firm Growth”. Paper presented at the Academy of Management Conference

Conference Presentations (Under Review):

  • Thompson, S., Yoon, H., Parsa, HG., & Self, D. (2008). Why Restaurants Fail? Part II: The Impact of Competition, Location, and Density.

Grants and Fellowships

  • Recipient of Kennedy Scholarship & Fellowship, College of Education and Human Ecology, The Ohio State University, 2006-2008
  • Graduate Research Assistance: Dept of Consumer Sciences, The Ohio State University 2005-2006
  • Critical Difference for Women in Academia Travel Grant, The Ohio State University, Travel Grant, 1993
  • Graduate Fellowship, College of Business, The Ohio State University 1990-1994

Professional Affiliations

  • I-CHRIE (2005-2009)
  • Ad Hoc Reviewer of Journal of Hospitality and Tourism Research (2007)
  • The World of Children-Selection Committee Board (2001-2009)

Sandra Sydnor, PhD

Associate Professor

Marriott Hall, Room 251
Purdue University
900 W. State Street
West Lafayette, IN 47907-2115

Phone: (765) 494-3449
Fax: (765) 494-0327
ssydnorb@purdue.edu

Hospitality & Tourism Management, 900 W. State Street, West Lafayette, IN 47907, PH:(765) 494-4643, Fax: (765) 494-0327

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