Jiyun Kang

Research Interests

  • Corporate Social Responsibility
  • Crisis, Recovery, and Resilience
  • Sustainable Consumption
  • Consumer Well-being
  • Quantitative Research Methods

Biography

Dr. Kang’s research focuses on consumer decision-making in the context of sustainability, examining how consumer behavior is shaped by and influences firms’ (un)ethical actions. Some of her recent research topics include corporate social responsibility and transparency, crisis and recovery, sustainable lifestyle, and consumer well-being. Dr. Kang’s research utilizes quantitative modeling and data science, such as structural equation modeling, multi-dimensional scale development, data mining, and big data analytics. Her research has been published in such journals as Journal of Business Ethics, Journal of Environmental Psychology, Journal of Cleaner Production, Corporate Social Responsibility and Environmental Management, The Gerontologist, and more. This fall, Dr. Kang is excited to develop and teach a new graduate course, Consumer Behavior Research Methods, as her biggest passion lies in working with graduate students.

Education

  • Ph.D. Merchandising, Louisiana State University, Baton Rouge, Louisiana, Aug. 2007 - May 2010
  • MBA/MS. Marketing, Seoul National University, Seoul, South Korea, Sep. 2002 - Feb. 2005
  • B.A. English Language and Literature, Korea University, Seoul, South Korea, Mar. 1998 - Feb. 2002

Honors & Awards

  • Paper of Distinction Award (2021). International Textile and Apparel Association
  • Christine M. Ladisch Faculty Leadership Award (2021). HHS, Purdue University
  • Outstanding Service Award (2020). Family and Consumer Sciences Research Journal
  • Paper of Distinction Award (2019). International Textile and Apparel Association
  • College Achievement Award for Excellence in Scholarly Activities (2019). Texas State University
  • Presidential Distinction Award for Excellence in Teaching (2017). Texas State University
  • Paper of Distinction Award (2016). International Textile and Apparel Association
  • ITAA Rising Star Award (2016). International Textile and Apparel Association
  • New Achiever Award (2016). American Association of Family and Consumer Sciences – Texas
  • Presidential Distinction Award for Excellence in Scholarly Activities (2015). Texas State University
  • Presidential Distinction Award for Excellence in Scholarly Activities (2014). Texas State University
  • The Emerging Scholar Award of the Year (2014). Family and Consumer Sciences Research Journal
  • Educators for Socially Responsible Business Research Award (2013). International Textile and Apparel Association
  • Paper of Distinction Award (2013). International Textile and Apparel Association
  • Top 25 Women Professors in Texas (2013). StateStats.org
  • American Fellow (2012). American Association of University Women
  • The Emerging Scholar Award of the Year (2012). Family and Consumer Sciences Research Journal
  • Teaching Award of Honor (2012). Texas State Alumni Association
  • 1st Place of Doctoral Best Paper Award (2010). International Textile and Apparel Association
  • Joan Laughlin Fellowship (2009). International Textile and Apparel Association
  • Best Paper Award (2009). International Textile and Apparel Association

Professional Affiliations

  • American Association of Family and Consumer Sciences (AAFCS)  
  • Association for Consumer Research (ACR) 
  • International Textile and Apparel Association (ITAA) 
  • Society for Consumer Psychology (SCP) 
  • Society of Personality and Social Psychology (SPSP) 

Recent Publications

The most updated list of publications is found on Dr. Kang's Google Scholar page
  • Kang, J., Armstrong, C., & *Johnson, C. (In press). Minimalism as a sustainable lifestyle: Its behaviroal representations and contributions to emotional wellbeing. Sustainable Production and Consumption.
  • *Atkinson, S. & Kang, J. (In press). New luxury: Defining and evaluating eemerging luxury trends through the lenses of consumption and presonal values. Journal of Product and Brand Management.
  • Kang, J., *Slaten, T., & Choi, W. (In press). Felt betrayed or resisted? The impact of pre-crisis CSR reputation on post-crisis consumer reactions and retaliatory behavioral intentions. Corporate Social Responsibility and Environmental Management.  
  • *Moreno, F. & Kang, J. (In press). How to alleviate consumer skepticism toward corporate responsibility: The role of content and delivery of CSR communication. Corporate Social Responsibility and Environmental Management.
  • Kang, J. & *Moreno, F. (2020). Driving values to actions: Predictive modeling for environmentally sustainable product purchases. Sustainable Production and Consumption, 23, 224-235.
  • *Legere, A. & Kang, J. (2020). The role of self-concept in shaping sustainable consumption: A model of slow fashion. Journal of Cleaner Production, 258, 120699.
  • Ahn, M., Kang, J., & Kwon, H. (2020). The concept of aging in place as an intention. The Gerontologist, 6(1), 50-59.
  • Ahn, M., Kwon, H., & Kang, J. (2020). Supporting aging-in-place well: Findings from a cluster analysis of the reasons for aging-in-place and perceptions of well-being. Journal of Applied Gerontology. 39(1), 3-15.
  • *Jones, A. & Kang, J. (2020). Media technology shifts: Exploring millennial consumers’ fashion information seeking behaviors and motivations. Canadian Journal of Administrative Sciences, 37(1), 13-29.
  • *Hazel, D., & Kang, J. (2018). The contributions of perceived CSR information substantiality toward consumers’ cognitive, affective, and conative responses: The hierarchy of effects model approach. Clothing and Textiles Research Journal, 36(2), 62-77.
  • Armstrong, C., Kang, J. & Lang, C. (2018). Clothing style confidence: The development and validation of a multi-dimensional scale to explore product longevity. Journal of Consumer Behaviour, 17(6), 553-568.
  • Park-Poaps, H. & Kang, J. (2018). An experiment on non-luxury fashion counterfeit purchase: The effects of brand reputation, fashion attributes, and attitudes towards counterfeiting. Journal of Brand Management, 25(2), 185-196.
  • Kang, J., *Grable, K., Hustvedt, G. and Ahn, M. (2017). Sustainable water consumption: The perspective of Hispanic consumers. Journal of Environmental Psychology, 50 (June), 94-103.

* denotes graduate student author

Kang.jpg

Associate Professor
Marriott Hall, Room 222
900 W. State Street
West Lafayette IN 47907
(765) 494-6287
jiyunkang@purdue.edu

Hospitality & Tourism Management, 900 W. State Street, West Lafayette, IN 47907, PH:(765) 494-4643, Fax: (765) 494-0327

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