Alei 'Aileen' Fan

Research Interests

  • Consumer Behavior
  • Service Marketing
  • Service Innovation
  • Cross-cultural Study


Dr. Fan received her PhD in Hospitality Management from The Pennsylvania State University, and Master of Management in Hospitality from Cornell University. Her research interests include consumer behavior, services marketing, service innovation, and cross-cultural study. Before moving into academia, she had a decade of business experience in the hospitality industry, working at major hotel chains across different countries.  


  • PhD in Hospitality Management, The Pennsylvania State University, 2016
  • Master of Management in Hospitality, Cornell University, 2009
  • Bachelor of Arts, English Literature, Dalian University of Foreign Languages, 2000

Professional Experience

  • Assistant Professor, School of Hospitality and Tourism Management, Purdue University, 2016-present
  • Director of Business Development, En’Centree Diamond Singapore, 2011-2012
  • Director of Marketing, Cornell-Nanyang Institute of Hospitality Management, Singapore Nanyang Technological University, 2009-2011
  • Director of Communications, Shangri-La Hotel Dalian, 2007-2008
  • Marketing & Communications Manager, Hilton Sanya Resort & Spa, 2006-2007
  • Communications Manager, Shangri-La Hotel Wuhan, 2004-2006
  • Marketing Manager, Hilton Hotel Dalian, 2000-2004 

Courses Taught

  • HTM 38100 Revenue Management in the Lodging Industry

Recent Publications

  • Fan, A., Wu, L., & Mattila, A. S. (In press). Does anthropomorphism influence customers’ switching intentions in the self-service technology failure context? Journal of Services Marketing.
  • Fan, A., Wu, L., & Mattila, A. S. (In press). Gender differences on consumers' intent to voice complaints across different service failure modes. Journal of Foodservice Business Research.
  • Wu, L., Shen, H., Fan, A., & Mattila, A. S. (In press). The impact of linguistic style on consumers’ reactions to online reviews. Tourism Management.
  • Fan, A., Van Hoof, H. B., Loyola, S. P., Lituma, S. C., & Granda, M. J. (2016). The impact of other customers and gender on consumer complaint behavior in the Ecuadorian restaurant setting. European Journal of Tourism, Hospitality & Recreation, 7(1), 21-29.
  • Wu, L., Fan, A., & Mattila, A. S. (2015). Wearable technology in service delivery processes: The gender-moderated technology objectification effect. International Journal of Hospitality Management, 51, 1-7.
  • Fan, A., Mattila, A. S., & Zhao, X. (2015). How does social distance impact customers’ complaint intentions? A cross-cultural examination. International Journal of Hospitality Management, 47, 35-42.
  • Rodas, L. M. S., Van Hoof, H. B., Fan, A., Ullaurie, N. (2015). International students at the University of Cuenca: A study of their needs and perceptions. Maskana Scientific Journal, 6(2), 47-61. 

Awards and Honors

  • 2016 Shanghai Inbound Tourism Branding Grant Co-investigator, Shanghai Municipal Government
  • 2015 – 2016 Grimes-Nicholson Technology Award Recipient, The Pennsylvania State University
  • 2008 – 2009 Singapore Tourism Board Scholar, Singapore Tourism Board
Aileen Fan
Assistant Professor

Marriott Hall, Room 243
Purdue University
900 W. State Street
West Lafayette, IN 47907-2115

Phone: (765) 494-8321
Fax: (765) 494-0327

Hospitality & Tourism Management, 900 W. State Street, West Lafayette, IN 47907, PH:(765) 494-4643, Fax: (765) 494-0327

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