Jonathon Day

Research Interests

  • Sustainable Tourism
  • Responsible Travel
  • Destination Branding
  • Corporate Social Responsibility
  • Social Entrepreneurship


Dr. Jonathon Day, an Associate Professor in Purdue’s School of Hospitality and Tourism Management, has over 25 years of experience in tourism management. An award-winning marketer, he has received recognition for work in public relations, brochures development, training video production, travel trade campaigns and international marketing. Dr. Day has worked with destinations marketing organizations in Australia, New Zealand and the Americas.

Dr. Day is committed to ensuring tourism is a force for good in the world. He is the coauthor of The Tourism System 8th edition, author of “Introduction to Sustainable Tourism and Responsible Travel”, as well as over 25 peer-reviewed articles in journals including Tourism Analysis, Journal of Travel and Tourism Marketing, Annals of Tourism Research, International Journal of Contemporary Hospitality Management. He currently chairs the Travel Care Code (, a network of academic and marketing organizations promoting responsible travel.

Dr. Day is active in a number of industry organizations. He is Chair of Tourism Innovation Partnership for Social Entrepreneurship, Chair of the Global Sustainable Tourism Council’s Communication and Membership Workgroup, and a member of the executive of Tourism Education Futures Initiative. He is a past President of Travel & Tourism Marketing Association, and a past board member of the Hospitality Sales and Marketing Association International (HSMAI) and a past-trustee of the HSMAI Foundation.

Dr. Day speaks regularly on destination management and sustainable tourism. He has conducted training in Australia, Canada, Chile, China, Colombia, New Zealand, and the United States. He has developed and facilitated training programs for the United Nations World Tourism Organization, the Global Sustainable Tourism Council, and Destinations International’s Certified Destination Management Executive (CDME) program.

Dr. Day’s interests focus on sustainable tourism, responsible travel, and strategic destination governance within the tourism system. He is interested in the role of business in solving grand challenges through corporate social responsibility programs and social entrepreneurship.


  • Ph.D., 2006, James Cook University School of Business, Townsville, Australia.
  • MBA, 1997, University of California Los Angeles Anderson Graduate School of Management
  • B.Bus, 1989, Queensland University of Technology Brisbane, Australia

Courses Taught

  • HTM 37000 Sustainable Tourism and Responsible Travel
  • HTM 21200 Introduction to Management in Hospitality and Tourism
  • HTM 46300 Advanced Event and Meeting Planning
  • HTM 53100 Marketing 2

Honors and Awards

  • Teaching Award (2009), The Bruce I. Lazarus Teaching Award, HTM, Purdue University.
  • Certified Incentive Travel Executive ( CITE) Society of Incentive Travel Executives
  • Selected as one of Travel Agent Magazine’s 100 Rising Stars of the tourism industry. 2000, Travel Agent Magazine
  • Golden Bell Award for Public Relations - Hotel Sales and Marketing Association International
    • 1999, Gold, Feature Placement
    • 1998, Silver, Newsletter
  • Adrian Awards - Hotel Sales and Marketing Association International
    • 2004, Silver, Special Event/PR
    • 1999, Bronze, Trade Campaign
    • 1999, Bronze, Special Advertising
    • 1996, Gold, Direct Mail
    • 1993, Brochure
  • Tourism Queensland Awards for Excellence
    • 2002 Toshio Watanabe Award for Excellence in International Marketing

Professional Affiliations

  • Global Sustainable Tourism Association
  • Global Sustainable Tourism Council
  • Tourism Educators Futures Initiative
  • Tourism Innovation Partnership for Social Entrepreneurship
  • International Tourism Studies Association
  • Travel and Tourism Research Association  
  • American Hotel and Lodging Association
  • Hospitality Sales and Marketing International 

Other Professional Activities

Recent Research and Publications


Sustainable Tourism and Responsible Travel

Travel Care Code


Day, J. (2016). An Introduction to Sustainable Tourism and Responsible Travel.  

Morrison, A., Lehto, X., & Day, J. (2018). The Tourism System (8th ed.). Dubuque, Iowa Kendall Hunt

Select Chapters and Academic Articles 

Day, J. (2022). Social Enterprises and Sustainable Development Through Tourism in the Himalaya. In Tourism and Development in the Himalaya (pp. 265-285). Routledge.

Day, J. (2017). Collaborative Economy and Destination Marketing Organizations: A Systems Approach. In D. Dredge & S. Gyimóthy (Eds.), Collaborative Economy and Tourism: Springer.

Day, J., & Chin, N. (2018). Tourism, Energy, Oil and Water In C. Cooper, S. Volo, W. Gartner, & N. Scott (Eds.), Sage Handbook of Tourism Management (Vol. 1, pp. 466 - 481). London: SAGE Publications.

Day, J., & Mody, M. (2017). Social Entrepreneurship Typologies and Tourism: Conceptual Frameworks. In P. J. Sheldon & R. Daniele (Eds.), Social Entrepreneurship and Tourism: Philosophy and Practice. Switzerland: Springer Nature.

Karani, A., Day, J., Adler, H., & Nicely, A. (2013). Corporate Social Responsibility and Employee Recruiting in the Hospitality and Tourism Industry. Journal of Human Resources in Hospitality and Tourism.

La Lopa, J., & Day, J. (2011). Pilot Study to Assess the Readiness of the Tourism Industry in Wales to Change to Sustainable Tourism Practices. Journal of Hospitality and Tourism Management, 18.

Mody, M., Day, J., Sydnor, S., Jaffe, W., & Lehto, X. (2014). The different shades of responsibility: Examining domestic and international travelers' motivations for responsible tourism in India. Tourism Management Perspectives, 12(0), 113-124. doi:

Mody, M., Day, J., Sydnor, S., Lehto, X., & Jaffé, W. (2017). Integrating country and brand images: Using the product—Country image framework to understand travelers' loyalty towards responsible tourism operators. Tourism Management Perspectives, 24, 139-150. doi:10.1016/j.tmp.2017.08.001

Nicely, A., Day, J., Sydnor, S., & Ghazali, R. (2015). Sustainably changing small traders' harassment behaviors - A Theoretical Framework. Tourism Management, 47, 273-285.

Shi, X., Day, J., Cai, L., & Adler, H. (2015). Perspectives of Authenticity at a Heritage Destination: An Examination of Visitor Perceptions of Authenticity at South Luogu Hutong Beijing. Tourism Analysis, 20, 53-67.

Reports and Whitepapers

Bromm, H., & Day, J. (2021). Sustainable Tourism Challenges: Systems Change-Slovenia Tourism's Green Scheme.

Larrabee, K., & Day, J. (2021). Sustainable Tourism Challenges: Change Management-Teton County.

McConnell, M., & Day, J. (2021). Tourism and the Climate Crisis: A Travelers' Guide to Low Carbon.

In the News


Associate Professor and Director of Graduate Programs

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Phone: (765) 496-2084
Fax: (765) 494-0327

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