{"id":1179,"date":"2025-09-16T17:49:26","date_gmt":"2025-09-16T17:49:26","guid":{"rendered":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/?p=1179"},"modified":"2025-09-16T17:51:41","modified_gmt":"2025-09-16T17:51:41","slug":"will-consumers-give-us-another-chance-to-bounce-back-effects-of-precrisis-commitments-to-social-and-product-responsibility-on-brand-resilience","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/will-consumers-give-us-another-chance-to-bounce-back-effects-of-precrisis-commitments-to-social-and-product-responsibility-on-brand-resilience\/","title":{"rendered":"Will Consumers give us another chance to bounce back? Evaluating how a company&#8217;s commitment to social issues adds brand resilience"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Preparing for a brand crisis helps protect a company\u2019s reputation and ability to bounce back. Two forms of pre-crisis commitments, product responsibility and social responsibility, impact brand resilience differently.<\/p>\n","protected":false},"author":6,"featured_media":1182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,15],"tags":[51,52],"class_list":["post-1179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-loyalty","category-crisis-management","tag-brand-loyalty","tag-crisis-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/posts\/1179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/comments?post=1179"}],"version-history":[{"count":3,"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/posts\/1179\/revisions"}],"predecessor-version":[{"id":1187,"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/posts\/1179\/revisions\/1187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/media?parent=1179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/categories?post=1179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.purdue.edu\/hhs\/htm-career-center\/wp-json\/wp\/v2\/tags?post=1179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}