Jeongho (Johnny) Han

Johnny's primary research focus lies in the integration of social psychology and health relating consumer behavior. Through a number of ongoing research projects, he looks at the role of attitudes and perceptions on consumer choice, especially on vaccine acceptance decisions. He is also interests in the influence of psychological dispositions on consumers' buying decision. From what he has studied, he has run into a big question. It is clear that consumers are not always rational decision-makers, and he is interested in why. Johnny's intention is to become an academic researcher in the field of consumer sciences so he can translate his scholarship into practice through teaching and engagement. Steps he has taken to achieve this career include working as a paid experimental research assistant, collaborating on conference presentations with faculty, presenting research talking in seminars, teaching in various contexts, and attending numerous workshops relevant to his research interests.

Jeongho Han

PhD Student

Matthews Hall 326

Consumer Science, 812 West State Street, West Lafayette, IN 47907, (765) 494-8317

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