{"id":42268,"date":"2026-10-12T08:35:34","date_gmt":"2026-10-12T12:35:34","guid":{"rendered":"https:\/\/www.purdue.edu\/fnr\/extension\/?p=42268"},"modified":"2026-10-12T15:56:51","modified_gmt":"2026-10-12T19:56:51","slug":"publication-helps-midwest-fish-roducers-catch-a-following-with-consumers","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/fnr\/extension\/publication-helps-midwest-fish-roducers-catch-a-following-with-consumers\/","title":{"rendered":"Publication Helps Midwest Fish Producers “Catch a Following” with Consumers"},"content":{"rendered":"

\"Cover<\/a>Illinois-Indiana Sea Grant (IISG)<\/a><\/em>: Understanding what consumers think about fish can help aquaculture producers, marketers, and industry partners communicate more effectively. A new publication from Illinois-Indiana Sea Grant provides research-based guidance to help the Midwest aquaculture industry strengthen consumer connections and promote locally produced fish.<\/p>\n

The publication, Catch a Following: Messaging Strategies for US Midwest-Produced Fishes<\/em>, translates social media sentiment research into practical communication strategies for producers working with Bluegill, Largemouth Bass, Walleye, Yellow Perch and Rainbow Trout. The goal is to help the industry build consumer trust, highlight sustainability efforts and strengthen the market position of Midwest-produced fish.<\/p>\n

To discover more about this research and what it reveals about consumer attitudes toward Midwest-produced fish, download the publication, Catch a Following: Messaging Strategies for US Midwest-Produced Fishes<\/a>.<\/p>\n

Resources:<\/strong>
\nIllinois-Indiana Sea Grant (IISG)<\/a>
\nIISG YouTube Channel<\/a>, Illinois-Indiana Sea Grant (IISG)
\nAquatics & Fisheries<\/a>, YouTube Playlist, Purdue Extension \u2013 Forestry and Natural Resources (FNR)
\nSustainable Aquaculture: What does it mean to you?<\/a>, The Education Store, Purdue Extension\u2019s Resource Center
\nGuide to Marketing for Small-Scale Aquaculture Producers<\/a>, The Education Store
\nA Guide to Small-Scale Fish Processing Using Local Kitchen Facilities<\/a>, The Education Store
\nMarine Shrimp Biofloc Systems: Basic Management Practices<\/a>, The Education Store
\nSeafood Basics: A Toolkit for Understanding Seafood, Nutrition<\/a>, Safety and Preparation, and Sourcing, The Education Store
\nFish Muscle Hydrolysate<\/a>, The Education Store
\nBluegill Farmed Fish Fact Sheet<\/a>, The Education Store
\nAquaculture Industry in Indiana Growing<\/a>, Purdue Today
\nRainbow Trout Farmed Fish Fact Sheet w\/recipe<\/a>, The Education Store
\nAtlantic Salmon Farmed Fish Fact Sheet w\/recipe<\/a>, The Education Store
\nLargemouth Bass Farmed Fish Fact Sheet w\/recipe<\/a>, The Education Store<\/p>\n

Illinois-Indiana Sea Grant (IISG)<\/a><\/p>\n

Diana Evans<\/a>, Extension & Web Communications Specialist
\nPurdue University Department of Forestry and Natural Resources<\/p>\n","protected":false},"excerpt":{"rendered":"

Illinois-Indiana Sea Grant (IISG): Understanding what consumers think about fish can help aquaculture producers, marketers, and industry partners communicate more effectively. A new publication from Illinois-Indiana Sea Grant provides research-based guidance to help the Midwest aquaculture industry strengthen consumer connections and promote locally produced fish. The publication, Catch a Following: Messaging Strategies for US Midwest-Produced […]<\/p>\n","protected":false},"author":65,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,79,54],"tags":[436,1349,2153,945,2157,413,1038,2152,2154],"class_list":["post-42268","post","type-post","status-publish","format-standard","hentry","category-aquaculturefish","category-aqua","category-wildlife","tag-aquaculture","tag-fisheries","tag-great-lakes-data","tag-illinois-indiana-sea-grant","tag-midwest-fish-producers","tag-publication","tag-research","tag-social-media","tag-sustainable-fisheries","audience-for-enthusiasts","audience-for-homeowners","audience-for-landowners","audience-for-professionals"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t