{"id":430,"date":"2026-05-26T20:49:24","date_gmt":"2026-05-27T00:49:24","guid":{"rendered":"https:\/\/dev.www.purdue.edu\/engineering\/I2SAFE-Lab\/?page_id=430"},"modified":"2026-07-24T20:08:57","modified_gmt":"2026-07-25T00:08:57","slug":"cii-safety-communication","status":"publish","type":"page","link":"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/cii-safety-communication\/","title":{"rendered":"CII Best Practices in Safety Communication"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-bf881693 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/smart-safety-human-factors\/\">Back to Smart Safety<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Project Overview<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"880\" src=\"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2026\/07\/0725-1.png\" alt=\"\" class=\"wp-image-840\" style=\"aspect-ratio:1.8156401574082548;width:620px;height:auto\" srcset=\"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2026\/07\/0725-1.png 1560w, https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2026\/07\/0725-1-300x169.png 300w, https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2026\/07\/0725-1-1024x578.png 1024w, https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2026\/07\/0725-1-768x433.png 768w, https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2026\/07\/0725-1-1536x866.png 1536w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rationale<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Effective safety communication in construction can be significantly improved by optimizing message design, delivery methods, and communication strategies to better capture workers&#8217; attention and drive behavioral change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This project aims to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Identify best practices for communicating safety messages that are clear, engaging, and effective in influencing worker perception and behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Examine methods for tailoring safety communication to diverse audiences, considering individual differences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Develop strategies to effectively communicate the importance of safety practices to reduce the risk of incidents in construction projects.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Impact<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-top:var(--wp--preset--spacing--10);margin-right:0;margin-bottom:var(--wp--preset--spacing--10);margin-left:0\">Support safer on-site behavior by developing communication strategies that encourage workers to follow safety practices and reduce risky actions.<\/li>\n\n\n\n<li>Provide practical guidance by helping project teams choose effective communication approaches.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Publication List<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(coming soon)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Researcher<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2025\/11\/Muzi-683x1024.jpg\" alt=\"\" class=\"wp-image-166\" style=\"aspect-ratio:0.6670071501532175;width:73px;height:auto\" srcset=\"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2025\/11\/Muzi-683x1024.jpg 683w, https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2025\/11\/Muzi-200x300.jpg 200w, https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2025\/11\/Muzi-768x1152.jpg 768w, https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2025\/11\/Muzi.jpg 960w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">Muzi Li<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Collaborators<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)\">Evan K. Perrault, PhD, Brian Lamb School of Communication, Purdue University<\/li>\n\n\n\n<li>Behzad Esmaeili, PhD, Lyles School of Civil and Construction Engineering, Purdue University<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Funding Source<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2026\/05\/CII.jpg\" alt=\"\" class=\"wp-image-496\" style=\"width:100px;height:auto\" srcset=\"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2026\/05\/CII.jpg 200w, https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-content\/uploads\/2026\/05\/CII-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project Overview Rationale Effective safety communication in construction can be significantly improved by optimizing message design, delivery methods, and communication strategies to better capture workers&#8217; attention and drive behavioral change. This project aims to: 1. Identify best practices for communicating safety messages that are clear, engaging, and effective in influencing worker perception and behavior. 2. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-430","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-json\/wp\/v2\/pages\/430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-json\/wp\/v2\/comments?post=430"}],"version-history":[{"count":10,"href":"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-json\/wp\/v2\/pages\/430\/revisions"}],"predecessor-version":[{"id":841,"href":"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-json\/wp\/v2\/pages\/430\/revisions\/841"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/engineering\/I2SAFE-Lab\/wp-json\/wp\/v2\/media?parent=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}