Project Overview
Rationale
Effective safety communication in construction can be significantly improved by optimizing message design, delivery methods, and communication strategies to better capture workers’ attention and drive behavioral change.
This project aims to:
1. Identify best practices for communicating safety messages that are clear, engaging, and effective in influencing worker perception and behavior.
2. Examine methods for tailoring safety communication to diverse audiences, considering individual differences.
3. Develop strategies to effectively communicate the importance of safety practices to reduce the risk of incidents in construction projects.
Impact
- Support safer on-site behavior by developing communication strategies that encourage workers to follow safety practices and reduce risky actions.
- Provide practical guidance by helping project teams choose effective communication approaches.
Publication List
(coming soon)
Researcher
Muzi Li
Collaborators
- Evan K. Perrault, PhD, Brian Lamb School of Communication, Purdue University
- Behzad Esmaeili, PhD, Lyles School of Civil and Construction Engineering, Purdue University
Funding Source
