Summer 2022 Discover

Burton D. Morgan Center for Entrepreneurship


June 3, 2022
12:00 PM


July 29, 2022
2:00 PM

Virtual via Zoom


*formerly known as ICD

8 weeks, 5 online workshops

Application Deadline: May 29, 2022

June 3 from 12-2 p.m. ET - Course Orientation
June 17 from 12-2 p.m. ET - Product-Market Fit
July 1 from 12-2 p.m. ET - Customer Discovery
July 15 from 12-2 p.m. ET - Market Assessment
July 29 from 12-2 p.m. ET - Commercialization Pathway

This online workshop will help you explore the commercial viability of your deep tech innovation idea/IP. We teach the Lean LaunchPad approach (also called Lean Startup), a process to help you systematically test key assumptions about your technology and the customer problems it might be able to solve better than current alternatives. This assessment of “technology-problem fit” is the critical first step toward commercial success for any technology venture. The learning objectives are:

  • Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, ecosystem mapping, and the Business Model Canvas
  • Understand customers’ problems (“pain points”) from THEIR perspective
  • Map your customer ecosystem to understand customer roles, requirements, and decision processes
  • Build connections to the commercial ecosystem (i.e. customers, suppliers, funders) for your innovation
  • Explore the size of your potential market, assess the competition, and identify a first target market
  • Develop a commercialization roadmap identifying key milestones and required resources to move your idea forward

This course is for researchers and students with deep tech IP and a strong interest in commercializing their technology. Researchers from other Midwest universities are welcome to apply.

Learn More

For more information contact: Geetali Pradhan, Techonology Commercialization Specialist, at

Contact Details

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