Burton D. Morgan Market Discovery Challenge

Workshop series geared to pivot your ideas into success

A five-workshop series from 6-8 p.m. focused on the customer discovery journey. The workshops stress the importance of product-market fit and verifying team assumptions by having entrepreneurs get out and talk to customers!

The market discovery challenge is open to any active (part-time or full-time) Purdue undergraduate or graduate student from any college/department.

In order to participate, teams will need to have an idea for a product or startup. Any idea is welcome!




FMI: Vanessa Santana, Undergraduate Program Coordinator, at vsantana@purdue.edu if you have any further questions about the competition.