Dawn or Doom
Mohammad Rahman

Mohammad Rahman

"Our New Realities: Omnichannel Shopping and the Concierge Model"

STEW 214 AB: 9 - 10 AM

Technological advances, e.g., smartphones, facial recognition, clickstream analyses, etc. are delivering unprecedented conveniences and revolutionizing the way we shop. What does it entail to deliver these technology-driven shopping wonders? Should we be worried about retailers probably knowing more about us than we know about ourselves?


Bio: Mohammad Rahman is an associate professor of management at the Krannert School of Management, Purdue University. His research focuses on digital business, retail and web analytics, consumer behavior, and decision-making.