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Hunter Hayes

21 Tour with Ryan Lafferty
Thursday, October 29, 2015 / 8:00 pm

For the 21 Tour, rising country star Hunter Hayes is creating a more up-close-and-personal experience for fans.

With Support From:

Purdue University Student Fee Advisory Board

Hunter Hayes

After launching what Billboard called “country’s biggest digital experiment to date” with the streaming and digital release of his new single “21”– already resulting in nearly 21 million global streams of  “21” in less than 10 weeks, and counting – Hunter Hayes continues to explore new ways to connect with his audience. Earlier this year, the tech-savvy artist collaborated with streaming music service Spotify to help route his upcoming “21 Tour” by identifying college markets with a high density of passionate Hunter Hayes fans.

“I’ve been calling this the year to be brave, because we’ve really been pushing ourselves to try new things, whether it’s how we release new music or how we go on tour,” said Hayes.

“Our fans are everything to us, and it’s so incredible we have a way to reward our biggest fans to create even more cool opportunities together.”

For the “21 Tour,” which will be a limited run of 21 dates in 21 U.S. cities, Hayes is scaling back from his current arena show to create a more up-close-and-personal experience for his fans. Together with Spotify, Hayes will reward his biggest fans in each of the 21 cities with pre-sale access to tickets and offer the top 21 fans in each market prizes including early entry to the show, meet-and-greet opportunities, signed memorabilia, and more. The fan who streams Hayes’ music the most in each market – including West Lafayette – will also be rewarded with a one-year subscription to Spotify Premium.

Fans can stream a playlist of Hayes’ discography at http://smarturl.it/hh21

“Hunter is laser-focused on building connections with his fans and has completely embraced streaming on Spotify as a core means to that goal, “ said Katie Schlosser, Director, Label Relations North America at Spotify. “It’s been incredibly rewarding working so closely with Hunter and his team. This collaboration has helped define our entire release strategy and we continue to explore bold new ways to deepen the relationship between Hunter and his audience.”


Ryan Lafferty

Ryan Lafferty‘s debut EP The Half of It on Spotify


Students: $33 / General public: $36 (Limit 6 tickets per person)


Seating for Friends of Convocations is very limited for this performance. Orders may be placed by calling (765) 494-3933 or by visiting the Stewart Center box office before Monday, August 31 at 5 p.m. Orders will be taken on a first-come, first-served basis until tickets are unavailable. There is a limit of six tickets per household. Friends of Convocations will be seated in the best available location using the priority point system. For more information about priority points, visit convocations.org/priority-points


Have a group of 10 or more?  Beginning September 3, please call (765) 496-1977 to order.


Tickets go on sale to Purdue and Ivy Tech Lafayette students and Purdue faculty, staff and retirees with a current identification card at 10 a.m. Thursday, September 3 at the Stewart Center box office, convocations.org/tickets or at (765)494-3933.


Tickets for the general public go on sale at 10 a.m., Friday, September 4 through convocations.org/tickets, or by phone at (765) 494-3933.