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Eric Smoldt
Director of Visual Communication


Eric Smoldt has been a professional graphic artist for over 20 years. He has worked for corporate clients such as McDonald’s, Caterpillar, and Elgin Sweeper Company, as well as several colleges and universities. He attended Judson College, in Elgin, IL, earning a degree in Visual Communication, and spent his first year after college working as a freelance illustrator. From there he joined Kragie Newell Integrated Marketing and Communications (Des Moines, Iowa) as an Art Director/Illustrator. Following that he opened Group 3, Inc. Des Moines’ only imaging/illustration studio. Upon selling the studio, he began his career in academia as the Senior Graphic Designer for Des Moines Area Community College. He started at Purdue University in 2005 as a graphic designer for Purdue Marketing and Communications. He next worked for The Energy Center, in Discovery Park, as the Marketing and Communication Specialist. Following this he worked as the Assistant Director of Visual Communication for Purdue’s Division of Recreational Sports. In 2016 he became the Director of Visual Communication for the Composites Manufacturing and Simulation Center within the College of Engineering at Purdue.