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College of Agriculture

Agribusiness: Agricultural Marketing

Agribusiness, with a concentration in agricultural marketing, prepares graduates for the high demand in large and small businesses. They include meat, dairy and poultry processing industries, grain handling, feed manufacturing, and seed and fertilizer firms; transportation and storage concerns; financial institutions; and food manufacturing, wholesale and retail businesses. Although the curriculum emphasizes agricultural-related businesses, its requirements are broad enough to allow adequate preparation for nonagricultural businesses. The program's flexibility allows students to prepare for international careers in agricultural business.

Credit Hours Required: 130 (See Core Graduation Requirements for Additional Information.)

Freshman Year

First Semester
Second Semester
(1) AGEC 20200 (Spreadsheet Use in Agricultural Business) (3) AGEC 21700 (Economics)
(3) AGEC 20300 (Introductory Microeconomics for Food and Agribusiness) (3) COM 11400 (Fundamentals of Speech Communication)
(0.5) AGR 10100 (Introduction to the College of Agriculture and Purdue University) (4) Biological sciences selective
(0.5) AGR 11200 (Introduction to Agricultural Economics Academic Programs) (3) Humanities selective
(4) ENGL 10600 (First-Year Composition) (3) Elective
(3) MA 22000 (Introduction to Calculus) or
MA 22300
(Introductory Analysis I)
(4) Biological sciences selective
(16) (16)


Sophomore Year

Third Semester
Fourth Semester
(3) AGEC 22000 (Economics of Agricultural Markets) (3) AGEC 33000 (Management Methods for Agricultural Business) or ENTR 20000 (Introduction to Entrepreneurship and Innovation)
(1) AGEC 29800 (Sophomore Seminar) (3) CHM 11200 (General Chemistry)
(3) CHM 11100 (General Chemistry) (3) MGMT 20000 (Introductory Accounting)
(3) STAT 30100 (Elementary Statistical Methods) (3) Humanities selective
(3) Social science selective (3) Written or oral communication selective
(3) Elective (3) Elective
(16) (18)


Junior Year

Fifth Semester
Sixth Semester
(3) AGEC 32700 (Principles of Food and Agribusiness Marketing) (3) AGEC 45100 (Applied Econometrics) or mathematics or sciences selective*
(3) AGEC 33100 (Principles of Selling in Agricultural Business) (3) Agricultural economics selective
(3) AGEC 35200 (Quantitative Techniques for Firm Decision Making) or mathematics or sciences selective* (4) Food and agribusiness management selective
(4) AGEC 42400 (Financial Management of Agricultural Business) (3) Written or oral communication selective
(3) Social science or humanities selective (3) Elective
(16) (16)


Senior Year

Seventh Semester
Eighth Semester
(3) AGEC 42700 (Advanced Agribusiness Marketing) (2) AGEC 42900 (Agribusiness Marketing Workshop)
(3) Economics selective (3) Agricultural economics selective
(3) Social science, humanities or international understanding selective (3) Food and agribusiness management selective
(6) Electives (2) Mathematics or sciences selective
(3) Social science or humanities selective (30000+ level)
(4) Electives
(15) (17)

* Student must complete quantitative techniques for firm decision-making or applied econometrics.