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College of Agriculture

Sales and Marketing

Sales and marketing graduates are prepared in sales, marketing and management. Also, the major allows students to develop an area of specialization to prepare them for entry into an agriculture-related industry of their choice. A wide spectrum of farm-supply industries, service firms, agricultural marketing organizations and food manufacturing companies are marketing-oriented and depend extensively on agricultural graduates who are well-trained in marketing tools and concepts. This Department of Agricultural Economics program provides the basis for entry into agri-marketing, leading to a professional career in agri-sales or marketing management.

Credit Hours Required: 130 (See Core Graduation Requirements for Additional Information.)

Freshman Year

First Semester
Second Semester
(1) AGEC 20200 (Spreadsheet Use in Agricultural Business) (3) AGEC 21700 (Economics)
(3) AGEC 20300 (Introductory Microeconomics for Food and Agribusiness) (3) COM 11400 (Fundamentals of Speech Communication)
(0.5) AGR 10100 (Introduction to the College of Agriculture and Purdue University) (4) Biological sciences selective
(0.5) AGR 11200 (Introduction to Agricultural Economics Academic Programs) (3) Humanities selective
(4) ENGL 10600 (First-Year Composition) (3) Elective
(3) MA 22000 (Introduction to Calculus) or
MA 22300
(Introductory Analysis I)
(4) Biological sciences selective
(16) (16)


Sophomore Year

Third Semester
Fourth Semester
(3) AGEC 22000 (Economics of Agricultural Markets) (3) AGEC 33000 (Management Methods for Agricultural Business) or ENTR 20000 (Introduction to Entrepreneurship and Innovation)
(1) AGEC 29800 (Sophomore Seminar) (3) AGEC 33100 (Principles of Selling in Agricultural Business)
(3) CHM 11100 (General Chemistry) (3) CHM 11200 (General Chemistry)
(3) STAT 30100 (Elementary Statistical Methods) (3) MGMT 20000 (Introductory Accounting)
(3) Humanities selective (3) Social science selective
(3) Written or oral communication selective
(16) (15)


Junior Year

Fifth Semester
Sixth Semester
(3) AGEC 35200 (Quantitative Techniques for Firm Decision Making) or mathematics/sciences selective* (3) AGEC 32700 (Principles of Food and Agribusiness Marketing)
(4) AGEC 42400 (Financial Management of Agricultural Business) (3) AGEC 45100 (Applied Econometrics) or mathematics/sciences selective*
(3) Social science, humanities or international understanding selective (3) MGMT 45500 (Legal Background for Business I)
(3) Specialty selective (3) Economics selective
(3) Written or oral communication selective (3) Written or oral communication selective
(3) Elective
(16) (18)


Senior Year

Seventh Semester
Eighth Semester
(3) AGEC 42700 (Advanced Agribusiness Marketing) (3) AGEC 43000 (Agricultural and Food Business Strategy)
(4) AGEC 43100 (Advanced Agri-Sales and Marketing) (2) Mathematics or sciences selective
(3) Social science or humanities selective (3) Social science or humanities selective (30000+ level)
(3) Specialty selective (3) Specialty selective
(3) Elective (6) Electives
(16) (17)

* Must complete quantitative techniques for firm decision-making or applied econometrics.