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College of Agriculture

Horticulture Science: Horticulture Production and Marketing

Horticultural production and marketing prepares students in the production of horticultural crops or management of horticultural enterprises. Graduates may manage greenhouses or nurseries, floral or plant shops, garden centers, orchards, vegetable farms and farm markets. They may be involved with development, distribution or sales of equipment, chemicals or plant materials. This curriculum is offered by the Department of Horticulture and Landscape Architecture.

Credit Hours Required: 130* (See Core Graduation Requirements for Additional Information.)

Freshman Year

First Semester
Second Semester
(0.5) AGR 10100 (Introduction to the College of Agriculture and Purdue University) (3) CHM 11200 (General Chemistry)
(0.5) AGR 12000 (Introduction to Horticulture and Landscape Architecture Academic Programs) (3) COM 11400 (Fundamentals of Speech Communication)
(4) BTNY 11000 (Introduction to Plant Science) (1) HORT 11000 (Survey of Horticulture)
(3) CHM 11100 (General Chemistry) (3) HORT 20100 (Plant Propagation)
(4) ENGL 10600 (First-Year Composition) (3) Calculus selective
(3) HORT 10100 (Fundamentals of Horticulture) (3) Humanities selective
(3) Elective
(18) (16)


Sophomore Year

Third Semester
Fourth Semester
(3) AGEC 20300 (Introductory Microeconomics for Food and Agribusiness) (3) BCHM 30700 (Biochemistry)
(3) AGRY 25500 (Soil Science) (1) BCHM 30900 (Biochemistry Laboratory)
(4) CHM 25700 (Organic Chemistry) (3) BTNY 30100 (Introductory Plant Pathology)
(3) Social science selective (2) ENTM 20600 (General Entomology)
(3) Statistics selective (1) ENTM 20700 (General Entomology Laboratory)
(2) Elective (3) Concentration selective
(3) Humanities selective
(18) (16)


Junior Year

Fifth Semester
Sixth Semester
(3) AGEC 31100 (Accounting for Farm Business Planning) or MGMT 20000 (Introductory Accounting) (3) AGEC 33100 (Principles of Selling in Agricultural Business)
(3) AGEC 33000 (Management Methods for Agricultural Business) (3) AGRY 32000 (Genetics)
(4) HORT 30100 (Plant Physiology) (3) BTNY 30400 (Introductory Weed Science)
(3) Social science or humanities selective (30000+ level) (3) BTNY 35000 (Biotechnology in Agriculture)
(3) Written or oral communication selective (3) Horticultural production selective
(16) (15)


Senior Year

Seventh Semester
Eighth Semester
(4) HORT 43500 (Principles of Marketing and Management for Horticultural Businesses) (1) HORT 44500 (Strategic Analysis of Horticulture Production and Marketing)
(3) Business selective (1) HORT 51300 (Nutrition of Horticulture Crops)
(3) Concentration selective (1) HORT 54100 (Postharvest Technology of Fruits and Vegetables)
(3) Horticultural production selective (6) Concentration selectives
(3) Social science or humanities selective (6) Electives
(16) (15)

* A minimum of eight weeks (320 hours) of employment is required in a technical or research-oriented facility before graduation. Verification needs to be on file in the Department of Horticulture and Landscape Architecture Student Services Office.