{"id":195,"date":"2024-12-11T13:40:55","date_gmt":"2024-12-11T13:40:55","guid":{"rendered":"https:\/\/www.purdue.edu\/campaigns\/?page_id=195"},"modified":"2025-06-03T01:22:53","modified_gmt":"2025-06-03T01:22:53","slug":"brands-that-matter","status":"publish","type":"page","link":"https:\/\/www.purdue.edu\/campaigns\/brands-that-matter\/","title":{"rendered":"Purdue is a Brand That Matters"},"content":{"rendered":"\n<div  class=\"purdue-home-cta-banner purdue-home-rtb-hero\">\n    <div class=\"image\">\n                    <img decoding=\"async\" alt=\"Two women and one man in a makerspace setting seated at a table in front of a laptop.\" src=\"https:\/\/www.purdue.edu\/campaigns\/wp-content\/uploads\/2024\/12\/MM-24-1099050-FastCo-BTM-Hero-MT-1.jpg\"\/>\n            <\/div>\n    <div class=\"section has-padding-top-large has-padding-bottom-large\">\n        <div class=\"container\">\n            <div class=\"purdue-home-rtb-hero__content-wrap\">\n                \n                                                        <h1 class=\"second-level-page-heading purdue-home-rtb-hero__header \">Purdue is a Brand That Matters<\/h1>\n                \n                                    <p class=\"purdue-home-rtb-hero__subtext\">Purdue University has once again proven its enduring influence by being named to Fast Company\u2019s Brands That Matter list for the fourth straight year. As one of just four brands globally to achieve this remarkable streak \u2014 and the only university to do so \u2014 Purdue continues to set the standard for cultural impact and purpose.\u00a0\u00a0<\/p>\n                \n                                    <ul class=\"purdue-home-button-list\">\n                                                                                <li class=\"\">\n                                <a class=\"purdue-home-button purdue-home-button--white\" href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q4\/fast-company-names-purdue-university-a-brand-that-matters-for-fourth-straight-year\/\" target=\"_blank\">Read More<\/a>\n                            <\/li>\n                                            <\/ul>\n                            <\/div>\n        <\/div>\n\n                    <div class=\"purdue-home-rtb-hero__slider-wrap container\">\n                <div class=\"glide purdue-home-slider--rtb-hero\" data-number=\"1\">\n                    <div class=\"glide__track\" data-glide-el=\"track\">\n                        <div class=\"glide__slides\">\n                                                            <div class=\"glide__slide\">\n                                                                            <div class=\"purdue-home-proofpoint--simple\">\n                                                                                                                                <\/div>\n                                                                    <\/div>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"slider-controls slider-controls--dark\">\n                        <button class=\"glide__arrow arrow--left\">prev<\/button>\n                        <div class=\"glide__bullets\" data-glide-el=\"controls[nav]\">\n                                                                                            <button class=\"glide__bullet slider__bullet\" data-glide-dir=\"=0\" aria-label=\"slide 1\"><\/button>\n                                                    <\/div>\n                        <button class=\"glide__arrow arrow--right\">next<\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n<div  class=\"section has-padding-top-large has-padding-bottom-large  page-layout-wide\">\n    <div class=\"container\">\n                \n\n<div class=\"wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column column is-full-tablet page-layout-main is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">What makes Purdue a Brand That Matters?<\/h2>\n\n\n<div class=\"purdue-home-cta-grid has-none-background \">\n        <div class=\"section has-padding-top-none\">\n        <div class=\"container\">\n                            <div class=\"purdue-home-cta-grid__intro\">\n                                                                <div class=\"purdue-home-cta-grid__content\">\n                            \n\n<p><\/p>\n\n                        <\/div>\n                                    <\/div>\n                            <div class=\"purdue-home-cta-grid__cards\">\n                    <div class=\"columns is-multiline\">\n                                                    <div class=\"column is-half-tablet is-4-desktop\">\n                                                                <div class=\"purdue-home-cta-card purdue-home-cta-card--stack\">\n                                                                    <figure class=\"image is-16by9\">\n                                        <img decoding=\"async\" class=\"purdue-home-background-image\" alt=\"Female and male student in electronics lab\" src=\"https:\/\/www.purdue.edu\/campaigns\/wp-content\/uploads\/2024\/12\/BTM-strat-purpose_713-x-400-v2A.jpg\"\/>\n                                    <\/figure>\n                                                                    <div class=\"flex-container flex-container--align-center\">\n                                                                                <p class=\"purdue-home-cta-grid__card-title\">Strategic Purpose<\/p>\n                                                                                    <p class=\"purdue-home-cta-grid__card-subtext\">Driven to build a better world together, Purdue leverages its unique strengths to tackle the world\u2019s toughest challenges.<span class=\"ctapadding1\"><\/span>\n<\/p>\n                                        <ul class=\"purdue-home-button-list\">                                            <li><a class=\"purdue-home-button \" href=\"https:\/\/www.purdue.edu\/president\/strategic-initiatives\/\" target=\"_blank\">Read More <\/a><\/li>\n                                        <\/ul>                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"column is-half-tablet is-4-desktop\">\n                                                                <div class=\"purdue-home-cta-card purdue-home-cta-card--stack\">\n                                                                    <figure class=\"image is-16by9\">\n                                        <img decoding=\"async\" class=\"purdue-home-background-image\" alt=\"Three students talking and laughing in front of building\" src=\"https:\/\/www.purdue.edu\/campaigns\/wp-content\/uploads\/2024\/12\/BTM-heritage-legacy_713-x-400-v2B.jpg\"\/>\n                                    <\/figure>\n                                                                    <div class=\"flex-container flex-container--align-center\">\n                                                                                <p class=\"purdue-home-cta-grid__card-title\">Heritage Legacy<\/p>\n                                                                                    <p class=\"purdue-home-cta-grid__card-subtext\">Recognized by Fast Company as a heritage brand, Purdue has upheld its values across generations of Boilermakers while innovating to meet the challenges of tomorrow.<\/p>\n                                        <ul class=\"purdue-home-button-list\">                                            <li><a class=\"purdue-home-button \" href=\"https:\/\/stories.purdue.edu\/topic\/a-tradition-of-opportunity\/\" target=\"_blank\">Read More<\/a><\/li>\n                                        <\/ul>                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"column is-half-tablet is-4-desktop\">\n                                                                <div class=\"purdue-home-cta-card purdue-home-cta-card--stack\">\n                                                                    <figure class=\"image is-16by9\">\n                                        <img decoding=\"async\" class=\"purdue-home-background-image\" alt=\"Lady preparing food containers\" src=\"https:\/\/www.purdue.edu\/campaigns\/wp-content\/uploads\/2024\/12\/BTM-cultural-impact_713-x-400-v2C.jpg\"\/>\n                                    <\/figure>\n                                                                    <div class=\"flex-container flex-container--align-center\">\n                                                                                <p class=\"purdue-home-cta-grid__card-title\">Cultural Impact<\/p>\n                                                                                    <p class=\"purdue-home-cta-grid__card-subtext\">As a leader in innovation and education, Purdue\u2019s influence extends far beyond the classroom, driving meaningful change worldwide.<span class=\"ctapadding2\"><\/span><\/p>\n                                        <ul class=\"purdue-home-button-list\">                                            <li><a class=\"purdue-home-button \" href=\"https:\/\/www.purdue.edu\/home\/about\" target=\"_blank\">Read More<\/a><\/li>\n                                        <\/ul>                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div  class=\"purdue-home-cta-card-block \">\n    <div class=\"section has-gray-background has-padding-top-large has-padding-bottom-large\">\n        <div class=\"container\">\n            <div class=\"purdue-home-cta-card-block__container\">\n                <div class=\"purdue-home-cta-card-block__image-container\">\n                                            <button class=\"cta-play\" aria-label=\"play\"><i class=\"fa-regular fa-circle-play cta-play-icon\"><\/i><\/button>\n                        <button class=\"cta-pause is-active\" aria-label=\"pause\"><i class=\"fa-regular fa-circle-pause cta-pause-icon\"><\/i><\/button>\n                                        <div class=\"glide purdue-home-cta-card-block__image-slider\">\n                        <div class=\"glide__track\" data-glide-el=\"track\">\n                            <div class=\"glide__slides\">\n                                                                    <div class=\"glide__slide\">\n                                        <figure class=\"image has-caption\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.purdue.edu\/campaigns\/wp-content\/uploads\/2024\/12\/BTM-slideshow_1920-x-10803.jpg\" alt=\"Male and female in lab\" \/>\n                                                                                    <\/figure>\n                                    <\/div>\n                                                                    <div class=\"glide__slide\">\n                                        <figure class=\"image has-caption\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.purdue.edu\/campaigns\/wp-content\/uploads\/2024\/12\/BTM-slideshow_1920-x-1080.jpg\" alt=\"Female with plants\" \/>\n                                                                                    <\/figure>\n                                    <\/div>\n                                                                    <div class=\"glide__slide\">\n                                        <figure class=\"image has-caption\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.purdue.edu\/campaigns\/wp-content\/uploads\/2024\/12\/BTM-slideshow_1920-x-10802.jpg\" alt=\"Students in computer lab\" \/>\n                                                                                    <\/figure>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"purdue-home-cta-card-block__content-container\">\n                                                                <h2 class=\"purdue-home-cta-card-block__header\">The only university on the list for four years running\u00a0<\/h2>\n                                            \n\n<p>Fast Company\u2019s Brands That Matter list honors organizations that have created meaningful space in people\u2019s lives through efforts that are a natural extension of their brand\u2019s mission and ideals.&nbsp;<\/p>\n\n\n\n<p>Purdue has been recognized on the Brands That Matter list for four straight years, one of only four brands who have achieved this distinction each year since the list\u2019s inception in 2021 and the only university included on the list.&nbsp;<\/p>\n\n\n\n<p>Purdue was one of more than 1,200 applicants for this year\u2019s roster of 121 brands, standing alongside leading global organizations like Nike, Disney and American Express.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This recognition is more than an accolade \u2014 it\u2019s validation of the university\u2019s impact on society, culture and industries worldwide.&nbsp;<\/p>\n\n\n<div  class=\"purdue-home-buttons purdue-home-buttons--left \">\n    <ul class=\"purdue-home-button-list\">\n                    <li class=\"\"><a class=\"purdue-home-button\" href=\"https:\/\/www.fastcompany.com\/91245432\/building-tomorrows-workforce\" target=\"_blank\">Read More<\/a><\/li>\n            <\/ul>\n<\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div  class=\"section has-padding-top-large has-padding-bottom-large \">\n    <div class=\"container\">\n                \n\n<div class=\"wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column column is-full-tablet page-layout-main is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Continued excellence at scale<\/h2>\n\n\n\n<div  class=\"purdue-home-rtb-row \">\n        <div class=\"section has-none-background has-padding-top-none\">\n        <div class=\"container\">\n                            <div class=\"columns\">\n                                            <div class=\"column is-one-third-widescreen is-half-desktop is-half-tablet is-full-mobile\">\n                            <div class=\"purdue-home-rtb-horizontal purdue-home-rtb-horizontal--vertical\">\n                                <div class=\"columns\">\n                                                                            <div class=\"column is-highlight\">\n                                            <span class=\"purdue-home-rtb-horizontal__highlight\">4 Years<\/span>\n                                        <\/div>\n                                                                            <div class=\"column\">\n                                            <span class=\"purdue-home-rtb-horizontal__content\">Running<\/span>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"column is-one-third-widescreen is-half-desktop is-half-tablet is-full-mobile\">\n                            <div class=\"purdue-home-rtb-horizontal purdue-home-rtb-horizontal--vertical\">\n                                <div class=\"columns\">\n                                                                            <div class=\"column\">\n                                            <span class=\"purdue-home-rtb-horizontal__content\">The <span class=\"purdue-home-rtb-horizontal__highlight\">Only<\/span> University On the List<\/span>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"column is-one-third-widescreen is-half-desktop is-half-tablet is-full-mobile\">\n                            <div class=\"purdue-home-rtb-horizontal purdue-home-rtb-horizontal--vertical\">\n                                <div class=\"columns\">\n                                                                            <div class=\"column is-highlight\">\n                                            <span class=\"purdue-home-rtb-horizontal__highlight\">1 of 4<\/span>\n                                        <\/div>\n                                                                            <div class=\"column\">\n                                            <span class=\"purdue-home-rtb-horizontal__content\">companies to make the list every year<\/span>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div  class=\"purdue-home-cta-card-block \">\n    <div class=\"section has-gray-background has-padding-top-large has-padding-bottom-large\">\n        <div class=\"container\">\n            <div class=\"purdue-home-cta-card-block__container purdue-home-cta-card-block__container--reversed\">\n                <div class=\"purdue-home-cta-card-block__image-container\">\n                                        <div class=\"glide purdue-home-cta-card-block__image-slider\">\n                        <div class=\"glide__track\" data-glide-el=\"track\">\n                            <div class=\"glide__slides\">\n                                                                    <div class=\"glide__slide\">\n                                        <figure class=\"image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.purdue.edu\/campaigns\/wp-content\/uploads\/2025\/06\/BrandsThatMatter-SXSW-Web.jpg\" alt=\"Male speaking into microphone being watched by male and female\" \/>\n                                                                                    <\/figure>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"purdue-home-cta-card-block__content-container\">\n                                                                <h2 class=\"purdue-home-cta-card-block__header\"><strong>Purdue panels spotlight innovation and partnership at SXSW<\/strong>\u00a0<\/h2>\n                                            \n\n<p>As a four-time Fast Company Brands That Matter honoree, Purdue took the stage at the Fast Company Grill during SXSW to showcase how bold ideas and strategic partnerships drive real impact.&nbsp;<\/p>\n\n\n\n<p>President Mung Chiang joined leaders from Amgen and Open Health Network for a live \u201cThis Is Purdue\u201d podcast taping on the future of health care and AI-powered innovation.&nbsp;<\/p>\n\n\n\n<p>In a second panel, Purdue Chief Marketing Officer Kelly Hiller and e.l.f. Cosmetics Chief Marketing Officer Kory Marchisotto explored how shared values \u2014 and unexpected partnerships like the \u201cIn Our STEM Era\u201d Makerspace \u2014 amplify brand purpose.&nbsp;<\/p>\n\n                                            <ul class=\"purdue-home-button-list\">\n                                                            <li class=\"\"><a class=\"purdue-home-button\" href=\"https:\/\/stories.purdue.edu\/podcast\/fast-company-live-panel\/\" target=\"_blank\">Listen to the Podcast<\/a><\/li>\n                                                            <li class=\"\"><a class=\"purdue-home-button purdue-home-button--black\" href=\"https:\/\/www.fastcompany.com\/91322104\/building-brands-with-culture\" target=\"_blank\">Read the Panel Recap<\/a><\/li>\n                                                    <\/ul>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div  class=\"purdue-home-cta-strap \">\n    <div class=\"section has-gold-background\">\n        <div class=\"container\">\n            <p class=\"purdue-home-cta-strap__content\">Interested in partnering with Purdue on your next giant leap?<\/p>\n            <div class=\"purdue-home-cta-strap--wrap\">\n                                                            <a class=\"purdue-home-button purdue-home-button--black\" href=\"https:\/\/www.purdue.edu\/campaigns\/partner-with-us\/\"  target=\"_blank\">Learn More<\/a>\n                  \n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":163,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-195","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/campaigns\/wp-json\/wp\/v2\/pages\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/campaigns\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.purdue.edu\/campaigns\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/campaigns\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/campaigns\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":12,"href":"https:\/\/www.purdue.edu\/campaigns\/wp-json\/wp\/v2\/pages\/195\/revisions"}],"predecessor-version":[{"id":318,"href":"https:\/\/www.purdue.edu\/campaigns\/wp-json\/wp\/v2\/pages\/195\/revisions\/318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/campaigns\/wp-json\/wp\/v2\/media\/163"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/campaigns\/wp-json\/wp\/v2\/media?parent=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}