Logos have the power to convey message and image. Purdue has both academic and athletic logos. Each logo has its own set of guidelines.
The Purdue academic logo, also referred to as the Purdue University signature, is our identity mark. It represents the strong academic tradition that has been the force behind our University. The signature mark (and its respective academic co-brands) is to be used by ALL administrative and academic entities of the University.
The athletic brand marks are reserved for Intercollegiate Athletics, sideline student spirit groups, and the Co-Rec along with its sponsored club/affiliated sports. Academic groups can use it for promotional products only. It also serves as the primary brand at retail.