Advertising Events

Student organizations often create promotional materials such as flyers, posters, handbills, newspaper ads, and banners to advertise themselves or market an event or activity they are sponsoring. Student organizations can submit an electronic copy of their flyer for distribution via BoilerLink. This will allow you to upload a flyer to be displayed on PurdueBoard and electronic boards all around campus. If you do not upload a flyer, the system will just fill in the pertinent information (who, what, when, where) and it will generate a flyer for you to be displayed every place except on the front page of the BoilerLink system.

Promotional Information

The following information must be included on all marketing/advertising materials put out by a student organization, whether on- or off-campus.
• Full name of the student organization (not acronyms or abbreviations)
• Contact information (e.g., phone number, e-mail address, website)
• Time, date, and location of the event

Other Ways to Advertise Events on Campus

Purdue Message Boards: Student organizations can take advantage of free advertising

Mortar Board Calendar: Student organizations can have their callouts and events advertised in the Mortar Board Calendar. Submissions are accepted towards the end of the spring semester for the following academic year. To submit information visit their BoilerLink profile page.

Websites: All student Organizations Must register events on BoilerLink.  All events posted on BoilerLink are routed to PurdueBoard, MyPurdue, Boiler TV, Computer screens and digital signs on campus and in the dining courts and residence halls.

Boiler TV: Student organizations can have their event advertised through Boiler TV, which is broadcast throughout the residence halls. Artwork and pictures are allowed. Contact Smalley Center 765-494-1000. Please allow at least three business days prior to the day of broadcast.

Display case in Stewart Center: Work with Union Scheduling Office (PMU Room 160) to schedule use of a display case. Reservations are for 1-week intervals and it is first come-first serve. It is recommended to reserve space one semester in advance. The information may also be found online on the PMU Catering and Events page.

Table Talks: Students organizations are allowed to set up tables to promote the organization and/or its event at various locations on campus. Contact Space Management (SMAS) for more information. Student organizations wishing to conduct table talks in the residence halls must submit their request to the Residence Hall Association (RHA). Contact the RHA in Smalley Center for more information at 765-494-1000.

Tables Stewart Center /Tables by Food Courts in PMU: Students organizations are allowed to the set up tables to promote the organization and/or its event at various locations on campus. These are reserved for blocks of time through the PMU Catering and Events page on BoilerLink.

Data Request & Direct Student Email for Student Organizations: Request mailing addresses or have an email sent for your group, to a specific population of Purdue students. Every group can use this process up to two times per semester. Process takes about seven working days from submission to get data/have email sent so please plan ahead at least a week and a half from the date you need information sent. View the Data Request information located on BoilerLink.

Flyers/Chalking: Student organizations can post Flyers on kiosks, PurdueBoard, and on BoilerLink. Chalking on campus can be done on sidewalks that are exposed to natural elements, to advertise their event.

Boilermaker B-Involved Fair: Students organizations are encouraged to set up a booth at the Boilermaker B-Involved Fair. This is usually the Saturday before classes begin in the fall. This fair is put on by the Student Activities and Organizations office. Contact the office for more information 765-494-1231 or sao@purdue.edu

Activities Bonanza: Student organizations can set up a booth during the Activities Bonanza held at the beginning of both fall and spring semesters. Contact Purdue Student Union Board (PSUB) for more information contact: psub@purdue.edu.

TV/Radio/Newspaper: Student organizations can advertise their event through The Exponent, The Journal and Courier, TV Channel 18, or various local radio stations. A press release is the suggested format. Basically, what is important to cover is who, what, where, when, etc. Be sure to put the most important information first, as editing usually occurs at the bottom of a story.

Purdue News Service: The Purdue News Service is an excellent resource for everything officially Purdue; from academics, athletics, and even weather. Student organizations can utilize the news service to officially record and publicize their events happening on campus. The news service can be contacted at purduenews@purdue.edu or 765-494-2096 http://www.purdue.edu/newsroom/ or https://marketing.purdue.edu/

Press Release Sample

FOR IMMEDIATE RELEASE

Purdue rowing crew hosts Marietta College for 38th duel

WEST LAFAYETTE, Ind. – Purdue University’s nationally recognized Crew Club will host Marietta College for the 38th Annual Purdue-Marietta Duel on the Wabash River this Saturday, March 27. The first race will launch at 2:00 p.m., with subsequent launches at 2:10 p.m., 2:45 p.m., 2:50 p.m., 2:55 p.m., and 3:00 p.m. Each race will last approximately seven to ten minutes.

The Duel will offer a variety of men’s and women’s rowing teams. The route for the races will begin at the Purdue Rowing abutment (near the Merou Grotto, 1860 N. River Road) and will finish just north of the Pedestrian Bridge adjacent to the James F. Riehle Plaza downtown Lafayette.

Spectators are welcome to attend at no charge. Optimal viewing for the race will be from the Pedestrian Bridge or from the Heritage Trail foot/bike path along the race course.

CONTACT: Fall Summer, (765) 123-4567, name@email.com

NOTE: Radio advertisements should be used with caution. Since radio promotions reach a broad audience, it is inappropriate for use with events intended for Purdue students only.