“WBAA’s professionalism and insight into the community of Purdue has been an immeasurable value to our business. Being a part of the public radio mission should be the goal of every local business.”
— Paul Heilbrunn
Puccini’s Smiling Teeth Pizza and Pasta Restaurant To
become a WBAA corporate sponsor, contact:
WBAA
101.3 FM/AM 920
712 Third Street
West Lafayette, IN 47907-2005
Telephone 765-494-5920
Facsimile 765-496-1542
Why
Sponsor WBAA
WBAA
is public radio from Purdue University. Operating both AM 920
and FM 101.3, WBAA has offered noncommercial radio in the Greater
Lafayette area since 1922.
Corporate
sponsorship offers many opportunities to boost a company's image
with our remarkable public radio audience. The demographics and
lifestyles of WBAA listeners attract many innovative businesses
to sponsor the station as a marketing option.
Corporate
sponsorship provides businesses a vehicle to demonstrate civic
spirit while promoting services to a loyal and growing audience
distinguished by educational and professional success.
More
than just reaching a sophisticated audience with buying power,
corporate sponsorship helps provide WBAA the means to acquire,
produce, and broadcast exceptional programs to an appreciative
audience in Greater Lafayette and surrounding areas.
Take
a look at the area businesses and organizations that are already
corporate sponsors of WBAA. Shouldn't
your company be listed here?
Thousands
of people listen to WBAA for its unique programming that transcends
local commercial radio fare. As a result, both FM 101.3 and AM
920 enjoy a substantial share of area listeners.
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WBAA
offers sponsors multi-station options. The programming mix of
its AM and FM stations offers the opportunity to maximize communication
with targeted audiences.
AM
920 is your station for National Public Radio (NPR) news, jazz,
and more. WBAA AM is a news and information service characterized
by in-depth treatment of significant events, international perspectives
on world affairs, and a sharing of ideas and opinions between
listeners and experts on a wide range of topics. WBAA AM news
includes the award winning NPR programs, Morning Edition and All
Things Considered. The daytime broadcast radius is about 70 miles,
making it accessible to more than half the population of the state
— almost 2.5 million people. After a day filled with news
and information, WBAA AM 920 presents jazz throughout the night.
FM 101.3 is your station for NPR news, classical music, and more.
Classical music is broadcast throughout the midday, in the evenings,
and throughout the night. In addition to Morning Edition
and All Things Considered, FM 101.3 also features NPR's classical
music program Performance Today. Weekends bring eclectic
programs such as A Prairie Home Companion, Car Talk and Hearts
of Space. With a broadcast radius of approximately 20 miles,
including Tippecanoe and most adjacent counties, WBAA FM has the
potential to reach more than 150,000 listeners.
We
want our listeners to hear about your business. All sponsorship
packages include on-air acknowledgments. These announcements are
up to 15 seconds in length and can include:
A
typical on-air announcement is read by the on-air announcer and
might say: "Support for WBAA comes from Susie Gibbs Framing and Art Gallery, with original artwork, conservation framing, and art restoration. Susie Gibbs Framing and Art Gallery at Sixth and Main in historic downtown Lafayette, 428-2434."
In
addition to on-air acknowledgments, we mention our sponsors in
our promotional materials and program guides. And you can stretch
your marketing efforts even further by mentioning your sponsorship
in advertising and promotional materials produced by your company.
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