November 9, 2004

Carnegie Mellon professor will discuss effective e-mail advertising

WEST LAFAYETTE, Ind. – An e-business professor from Carnegie Mellon University will discuss his research on the effectiveness of personalizing e-mail advertising as part of the Krannert School of Management's MIS Distinguished Speakers Series.

Tridas Mukhopadhyay, Deloitte Consulting Professor of e-Business at the Tepper School of Business, will present "Business Value of Personalization: An Empirical Investigation" from 10:30 a.m. to noon on Friday (Nov. 12) in the Krannert Center, Room 108. The talk is free and open to the public.

Mukhopadhyay's research shows that personalized e-mails are an effective tool to reach audiences in business-to-business and business-to-consumer e-commerce.

CONTACT: Prabuddha De, Krannert School Accenture Professor of Information Technology, (765) 494-0699, pde@mgmt.purdue.edu

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