October 1, 2004

Jischke to speak on marketing Purdue during WBAA show

WEST LAFAYETTE, Ind. – Marketing Purdue University will be the focal point of President Martin C. Jischke's live radio appearance Thursday (Oct. 7) on WBAA-AM920.

During the station's "AM920 Magazine" from 2-3 p.m., Jischke will field questions from WBAA station manager Dan Skinner and the listening audience.

"President Jischke will talk about the meaning of the term 'marketing Purdue' and explain why a coordinated marketing plan is helpful at the university," Skinner said. "He will also talk about some of the methods of marketing Purdue, including billboards, exposure in the media and name recognition through the sales of promotional items and clothing."

Local listeners may call in questions at (765) 496-1999. Out-of-town listeners may call toll-free, (866) 922-2101.

The station's AM signal reaches about two-thirds of Indiana and is heard globally via the Internet.

CONTACT: Skinner, (765) 494-3960, deskinner@purdue.edu; Jim Vruggink, (765) 494-2086, jvruggink@purdue.edu.

Writer: Reni Winter, (765) 496-3133, rwinter@purdue.edu

Purdue News Service: (765) 494-2096; purduenews@purdue.edu

Note to journalists: Photographers and videographers are permitted in the studio for the broadcast. Contact WBAA at (765) 494-5920 to make arrangements. Reporters interested in asking questions before or after the show should contact Jim Vruggink, director of special projects, at (765) 494-2086.

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