sealPurdue News

January 18, 2001

Turnaround specialist kicks off Krannert forum

If you're the CEO of a troubled company, you'd want to call Bettina Whyte, principal of Jay Alix & Associates. It's her job to work side-by-side with CEOs in corporate turnarounds and restructurings. Her firm also provides financial analysis, valuations, consulting and litigation.

Whyte will kick off the Krannert Executive Forum spring semester lecture series with her talk, "Using Crisis Management to Avoid a Crisis," at 11:30 a.m. on Friday (1/19) in the Krannert Auditorium.

Two areas of Jay Alix's specialization are information technology and health care. The firm has offices in New York City, Chicago and Detroit.

CONTACT: Tim Newton, Krannert School director of external relations and communications, (765) 496-7271;

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