Purdue News
Purdue News
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May 12, 2000 Take your business online — in Internet timeWEST LAFAYETTE, Ind. – A one-stop, two-day conference at Purdue University will provide participants with the e-business strategies they need to decide whether and how to take their businesses or business ideas online. Patrick Duparcq, assistant professor of management at Purdue's Krannert School whose area of research is e-business marketing strategies, will present "Creating Successful E-Business Strategies for the Future," on Monday and Tuesday, June 12 and 13.The conference will be at the Krannert Center on the West Lafayette campus from 8 a.m. to 5 p.m. each day. The program fee is $1,350, which includes readings, lunches and refreshments, follow-up access to the course Web site and access to its virtual library. There is a $100 per-person discount for groups of five or more from a single company. In addition to his Purdue teaching and research, Duparcq teaches at the Kellogg School of Management at Northwestern University and at the Tias Business School at Tilburg University in The Netherlands. He also does e-commerce consulting with industry. "In just four years, the Internet has changed the world," Duparcq said. "There is now a significant enough body of research and e-business experience to address the essential strategic and marketing questions in a comprehensive fashion. How an e-business answers those questions is often the difference between success and failure." On the strategic side of the coin, Duparcq will address e-business customers and markets, brainstoming an online presence, and customer relationships and online communities. On the marketing side, he and the participants will consider online product design, launch and management; Internet channel and retailing strategies; and communication and personal selling. The conference will conclude with Duparcq's vision of what the inevitable changes in technology in the next few years will mean to Internet-based businesses. For registration materials, contact Michael Sheahan, associate director of Krannert Executive Education Programs, Purdue University, 1310 Krannert Center, West Lafayette, IN 47907, phone: (765) 494-7700; fax: (765) 496-3483; e-mail: sheahan@mgmt.purdue.edu or register online. Sources: Patrick Duparcq (765) 494-4461, duparcq@mgmt.purdue.edu Michael Sheahan (765) 494-7700, sheahan@mgmt.purdue.edu Writer: Mike Lillich, (765) 494-2077, mlillich@purdue.edu Purdue News Service: (765) 494-2096; purduenews@purdue.edu
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