Purdue News

March 20, 1998 Doing business on the Internet is topic for seminar WEST LAFAYETTE, Ind. -- Purdue University's Office of Continuing Engineering Education will offer the videotape seminar "Searching for the On-line Goldmine: Making Money and Growing Your Business on the Internet" from noon to 2 p.m. April 16 in Room 268 of the Potter Engineering Building. In this program, participants will learn how to use innovative strategies to sell products and services globally without opening additional offices or hiring additional staff. The seminar also will cover how to nurture and expand existing customer relationships. Some of the topics to be addressed include: the dos and don'ts of powerful Web design; turning browsers into customers; finding global opportunities on the Web; using conventional marketing in cyberspace; building a community of customers; and knowing the importance of updating your site. Participants will receive a free copy of IBM's "Catalyst" newsletter and a copy of the IBM booklet, "Doing Business on the Internet." Cost for the program is $5 per person. Registration deadline is April 1. To register, call (765) 494-7018. CONTACT: Marsha Nance, Office of Continuing Engineering Education, (765) 494-7018. Purdue News Service: (765) 494-2096; e-mail, purduenews@purdue.edu To the Purdue News and Photos Page