sealPurdue News
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July 18, 1997

Purdue seminar to help farmers market smarter

WEST LAFAYETTE, Ind. -- Farmers who wish they'd done a better job weathering falling corn and soybean prices may want to hone their marketing skills with help from the Chicago Board of Trade and the Purdue University Cooperative Extension Service at a free seminar Aug. 7.

The "MarketSmart Seminar" will cover using marketing risk management tools in four key areas: Futures markets; options markets; local cash markets; and seasonal price and basis patterns. Presentations will be in a workshop format, so participants are asked to bring pencils and calculators.

"Freedom to Farm" promised more variability in crop prices, and that has been evident, said Chris Hurt, a Purdue Extension agricultural economist. "With greater variability comes greater financial opportunity when prices are high, but also greater downside risk when prices are low. Thus marketing becomes a strategy of keeping opportunities in place when prices are rising, but using price management tools when prices are falling," Hurt said.

The "MarketSmart Seminar" is designed to enable agricultural decision-makers to better understand the tools for managing the downside risk, while leaving the upside opportunity in place, he said.

The program, to be held in Stewart Center on the Purdue campus, is Thursday, Aug. 7, from 8:30 a.m. until 4:30 p.m. A complimentary continental breakfast and lunch also will be provided. Reservations must be made by sending a fax to Cheryl Temple at the Chicago Board of Trade at (312) 341-3027. Include your name, address, day-time phone number, the number of people attending, and a fax number. If sending a fax is not convenient, call Temple at (312) 341-3194. Space is limited, and reservations are required.

The Purdue program completes a series of seven "MarketSmart Seminars" presented by the Chicago Board of Trade throughout the Midwest this year.
CONTACT: Hurt, (765) 494-4273; e-mail, Chris_Hurt@acn.purdue.edu

Compiled by Chris Sigurdson, (765) 494-8415; E-mail, sig@ecn.purdue.edu
Purdue News Service: (765) 494-2096; e-mail, purduenews@purdue.edu


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