July 9, 2008 - 1:00-2:30 p.m.
Keep Your Donors, Part 1: Building Donor-Centered Relationships
Simone P. Joyaux, ACFRE

Donor-centered relationship building: do this well and you'll significantly improve your donor retention. But where do you start? This audioconference teaches you the essentials of building lasting donor relationships. You will learn how to upgrade your fundraising program from one that is merely "transaction-based" to one that is profitably "relationship-based." You will learn to become truly donor-centric and avoid counter-productive—yet common—"donor-indifferent" behaviors. You'll take a guided tour of the eight steps that guarantee good relationships.

To register for this session, CLICK HERE
(Online registration will begin two weeks prior.)

For more information, email: tdjohnso@purdue.edu.

September 4, 2008 - 1:00-2:30 p.m.
Redefining Fundraising Success Through Analytics
Josh Birkholz

There is a fundamental change emerging in 21st century fundraising. This change is driven by the most important component of the philanthropic partnership—our donors. The most successful fundraising institutions are redefining success through the incorporation of sophisticated systems for understanding their donors and prospects and using this data to guide strategy. This session will explain analytics and describe how it can drive success in your fundraising programs.

To register for this session, CLICK HERE
(Online registration will begin two weeks prior.)

For more information, email: tdjohnso@purdue.edu.

Josh Birkholz

September 18, 2008 - 1:00-2:30 p.m.
Keep Your Donors, Part 2: The Secrets of Successful Communications
Tom Ahern, ABC

Improved donor retention and increased giving depend heavily on one thing: doing your donor communications the right way. This session, taught by one of North America's leading experts, shows you exactly what it takes to tune up your "donor-communications" program into a high-performance machine. Great donor communications cost no more than poor communications. All that's required is some training. This webconference, based on a landmark new book from AFP/Wiley, teaches you the essentials of communicating well with donors. You'll learn what donors really care about; why reading is not the point of communications (shocking!); and how emotions dominate giving decisions. You'll be introduced to planning for success and measuring your effectiveness.

** Please note: This session may be held in the Dauch Alumni Center, Dauch Conference Room. **

To register for this session, CLICK HERE
(Online registration will begin two weeks prior.)

For more information, email: tdjohnso@purdue.edu.

Tom Ahern

October 29, 2008 - 1:00-2:30 p.m.
Boom Generation Women Create New Horizons for Fundraisers
Margaret May Damen, CFP

Boom generation women have the emotional literacy, financial confidence and control the economic means to make major lifetime and legacy gifts that mirror their core values and beliefs, and fulfill their number one issue—a desire to make a difference. Organizations that understand how to create a sustainable environment for gender and generational synergy will attract and maintain the trust, loyalty and commitment of the nation's largest cohort of women impatient for and receptive to advice and counsel as to how to direct their philanthropic dollars. This session will identify the key psychosocial peer-personality traits of this generation, discuss how to implement effective communication, marketing and gender receptive programs and provide you with the tools to align your organization's mission more closely with donor's values and interests.

To register for this session, CLICK HERE
(Online registration will begin two weeks prior.)

For more information, email: tdjohnso@purdue.edu.

Margaret May Damen