Internal Use Requests

We want to connect your campus department/academic unit with the power of the Purdue brand. As a university, our brand defines who we are. It represents our attributes, personality and our values. It shows the power of Purdue. 

It's important to make sure you follow some simple guidelines — so we can maintain the integrity and value of the Purdue brand. 

How to Create a Purdue Branded Item for your Department or Academic Unit 

  1. Find a Purdue licensee to make your item
  2. Have the licensee submit your design to our licensing agency, Learfield Licensing
    Make sure they include:
    • The department the item is for
    • What the item is being used for (whether it is being sold or given away and by what entity will determine if the item can be royalty exempt)
  3. Once the design is approved, the vendor can produce and deliver your item

*All local licensees have received training on Purdue's brand standards and generally know what we will and will not approve. Once the design is submitted by the vendor to Purdue Trademarks and Licensing, approval typically takes one to two business days before production can start.

NOTE: To comply with Purdue brand standards and trademark policy, departments and academic units must use an approved Purdue licensee and follow the use guidelines below and the standards within the University's brand manual.

In addition, Purdue Trademark Licensing will not approve the use of trademarks in text or graphics that are judged to be sexually suggestive; denigrate any groups, including another college or university; or infringe on the rights of other trademark owners. Purdue Trademark Licensing will not approve products that do not, in Purdue Trademark Licensing's sole discretion, meet minimum standards of quality and/or good taste or those that are judged to be dangerous or carry high product liability risks.

Purdue Trademark Licensing will not approve the use of trademarks on any product or design that, in Purdue Trademark Licensing's sole discretion, may violate NCAA rules. This applies to product designs incorporating:

  • Jersey numbers, except on authentic or replica merchandise
  • Photos or any other likeness of a current student-athlete
  • Names of student-athletes
  • Nicknames of student-athletes

What May I Use?

You may use the following:

  • Motion P (Use Athletic Gold — Pantone 7502)
    Motion P Logo
  • Purdue Verbiage — "Purdue", "Purdue University", "Hail Purdue" in the brand fonts (Chaparral Pro, Champion, Myriad Pro or approved substitute fonts)

You may not use the following:

  • Athletic Font (logo type)
    Purdue Wordmark Boilermakers Wordmark Boilerup Wordmark Purdue Wordmark
  • Helmet with Motion P
    Purdue Helmet
  • Boilermaker Special
    Boilermaker Special Logo
  • Pete
    Pete Standing Pete Crouching
  • Purdue Signature Mark
    Purdue Signature
  • Seal
    Purdue Seal

You may use the following:

  • Motion P (Use Athletic Gold — Pantone 7502)
    Motion P Logo
  • Boilermaker Special (Use Athletic Gold — Pantone 7502)
    Boilermaker Special Logo
  • Athletic Font (logo type)(Use Athletic Gold — Pantone 7502)
    Purdue Wordmark Boilermakers Wordmark Boilerup Wordmark Purdue Wordmark
  • Helmet with Motion P (Use Athletic Gold — Pantone 7502)
    Purdue Helmet
  • Pete (Use Athletic Gold — Pantone 7502)
    Pete Standing Pete Crouching
  • Purdue Verbiage — such as Purdue, Purdue University, Boilermakers, Boilers, Boiler Up, Boiler Up … Hammer Down (Use Athletic Gold — Pantone 7502)

You may not use the following:

  • Seal
    Purdue Seal
  • Purdue Signature Mark
    Purdue Signature

You may use the following:

  • Purdue Signature Mark (Use Campus Gold — C6, M27, Y100, K12 or PMS 110 [alternate])
    Purdue Signature
  • Seal** (Use Campus Gold — C6, M27, Y100, K12 or PMS 110 [alternate])
    **President's Office, Commencement and Select, Formal Retail Products (with M&M approval only)
    Purdue Seal
  • Academic Lockup and Co-Brands (use campus gold – C6, M27, Y100, K12 or PMS 110 [alternative]). See the brand site for guidelines
  • Purdue Verbiage — "Purdue", "Purdue University", "Hail Purdue" in the brand fonts (Chaparral Pro, Champion, Myriad Pro or approved substitute fonts)

You may not use the following:

  • Athletic Font (logo type)
    Purdue Wordmark Boilermakers Wordmark Boilerup Wordmark Purdue Wordmark
  • Motion P
    Motion P Logo
  • Helmet with Motion P
    Purdue Helmet
  • Boilermaker Special
    Boilermaker Special Logo
  • Pete
    Pete Standing Pete Crouching

Using the Brand — Licensed Vendors

Purdue grants licenses to companies to produce items featuring our logos and words.

Your campus department or academic unit should use our licensed vendors when creating promotional items and other pieces so you know you'll get quality goods that will positively reflect the Purdue name. 

Licensed products maintain the integrity of the Purdue brand and benefit the University in many ways:

  • All royalties (minus expenses) from Purdue licensed product benefit student scholarship funds.
  • As members of the Fair Labor Association and Workers Rights Consortium, buying licensed product ensures that Purdue is FLA-compliant.
  • Licensed vendors are engaged partners with the University and patronizing these businesses acknowledges that commitment.

Contact 

Purdue logos/marks used on merchandise: Erika Austin, austin55@purdue.edu, 765-494-1733.

Print collateral, sponsorship and advertising: purduebrand@purdue.edu, 765-494-3940. For examples of University promotions, visit the Purdue Marketing and Media website.

Purdue University, 610 Purdue Mall, West Lafayette, IN 47907, (765) 494-4600

2014 Purdue University | An equal access/equal opportunity university | Copyright Complaints | Maintained by Office of Trademarks and Licensing

If you have trouble accessing this page because of a disability, please contact Office of Trademarks and Licensing at trademarklicensing@purdue.edu.