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698 Ahlers Drive
West Lafayette, IN
47907-2012
Phone: (765) 494-2006
Fax: (765) 494-5768
Hours:
Monday-Friday 7:30-5:00
Accepted Payment Methods:
Check, Cash, and
 
 
Page Updated:
March 18, 2013 4:43 PM
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Purdue Standards for
Business Cards and Stationery
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Purdue University Identity
This is the official Purdue University logo and replaces the Griffin on all University stationery and publications. |
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| For a more detailed description of the new identity and usage guidelines, a manual – "Purdue Identity Graphic Standards" – is available at www.purdue.edu/marketing website for download. |
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| Below are examples for the horizontal and vertical layout options for the business cards, as well as examples of the stationery. To see a larger view of the images and additional layout options, click on the images below. |
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Department Logos
The use of departmental logos, known as co-branding, which have been approved by Purdue Marketing and Media is acceptable. Click on the images above to see a larger view of the layouts for usage guidelines. |
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Abbreviations and
Capitalization Style
With the exception of accepted postal abbreviations for states, the use of abbreviations is discouraged. The names of schools or departments in particular should not be abbreviated. Ampersands should not be used. Click on the images above to see a larger view of the layouts for usage guidelines. Note that caps and lowercase is the preferred style for "Fax," "E-mail," etc. Contact Purdue Marketing Communications for more information on abbreviation and capitalization style. |
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Line Length
The standard card format will accommodate most card information. It allows approximately 32 characters for name/degree (line 2), 50 characters on each of two lines (lines 3 and 4) for title(s), and 50 characters on each of the remaining lines for address and electronic contact information. Limit information as necessary to follow these guidelines. Information that will not fit on a single line (runs into the shaded area) should be divided to avoid one-word runovers. |
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