Naming of New and Renovated University Facilities (IX.4.2)

POLICY IX.4.2
Volume IX, Advancement
Chapter 4, Naming Opportunities
Issuing Office: University Development Office
Responsible Officer: Sr VP for Advancement
Responsible Office: University Development Office
Originally Issued: July 10, 1989
Most Recently Revised: February 1, 2008


Table of Contents

Statement of Policy

Reason for Policy

Who Should Know This Policy

Related Documents

Contacts

Definitions

Exclusions

Procedures

History

Forms


Statement of Policy

Approval of the naming of new and renovated facilities on the West Lafayette or any regional campus of Purdue is vested with the Board of Trustees. The administration of this policy is delegated to the president of the University. The University Capital Projects Council (CPC) will receive all naming requests and make recommendations to the president. The president will forward naming requests to the Board of Trustees for their action. Naming opportunities offered to donors as part of a campaign to raise private support are to be coordinated through the University Development Office. At no time should promises or commitments regarding naming be made in advance of final project approval by the CPC and, when appropriate, by the Board of Trustees (projects in excess of $1 million). Written agreements will be signed by the University and the donor(s) outlining the terms of all naming arrangements.


Reason for Policy

This document describes the policies and general procedures governing the naming of University facilities, including new and renovated buildings, centers, laboratories, and the interior and exterior spaces associated with them. These guidelines are developed to support, coordinate, and manage the process to ensure consistency and uniformity in naming these structures and spaces on the Purdue University campuses.


Who Should Know This Policy

  • President
  • Provost
  • Chancellors
  • Vice Chancellors
  • Vice Presidents
  • Deans
  • Directors/Department Heads
  • University Development Staff
  • Business Office Staff

Related Documents

Contacts

Associate Vice President for Development (765) 494-6902


Definitions

Facilities New and renovated buildings, centers, laboratories, and the interior and exterior spaces associated with them.

CPC

Capital Projects Council. All projects anticipated to cost $500,000 or more will be reviewed and approved by the Capital Projects Council prior to being presented to or discussed by advisory groups, prospective donors, or any other organization outside Purdue University. Information and authorizations are needed in order to commit University planning and fund-raising resources and to provide appropriate coordination.

Exclusions

Any exception to this policy will require the consideration and approval of the Capital Projects Council. Members of the Council include: the president, provost, senior vice president of advancement, executive vice president and treasurer, and vice president for governmental relations.


Procedures

Naming Process for Facilities Funded with Private Gifts

To name a new or renovated building, donors are expected to provide the leadership gift of the total fund-raising cost of constructing or renovating the facility. The amount of the gift will vary with each individual situation. The donor may ask that the building bear his or her name or the names of family members or others the donors may wish to honor, subject to the approval of the CPC and the Board of Trustees.

To name rooms, laboratories, centers, or areas within new or renovated facilities, or external spaces such as entryways or gardens, donors must provide the minimum specified level of private gifts as determined by the appropriate school/department and approved by the CPC.

It is suggested that an endowment fund also be obtained for the continuing operations and maintenance and the permanent repair and rehabilitation costs for gift-funded facilities.

In the event that the area(s) to be named involve multiple schools, divisions, or departments, the heads of all associated organizational units must be in agreement on naming opportunities and levels prior to submission to the CPC.

It is important that naming opportunities for facilities that will derive some or all of their funding from private sources be defined and approved prior to the launch of the fund-raising effort. The most significant gifts will be solicited at the outset of the fund-raising campaign, and clarity and consistency with lead donors on the opportunities and policies is essential.

An initial list of the proposed naming opportunities for any new facility or renovation project is to be submitted to the Capital Projects Council along with the Capital Project Request for Assessment form (CPC-1). This list may be revised as planning proceeds and the fund-raising plan is developed in conjunction with the CPC and the University Development Office.

Once 50 percent of the gifts and pedges have been committed, the unit must submit the Capital Project Feasibility Assessment (CPC-2) to appropriately inform, request administrative authorization, and assess the feasibility of a proposed project prior to committing University funds. The Capital Projects Council will review the assessment documentation and determine whether or not modifications to the project are necessary.

Additional information on the CPC process, meeting schedule, and copies of the CPC-1 and CPC-2 forms can be found at the following Web site: http://www.purdue.edu/architect/project_mgmt/cpc/index.htm

This initial list of proposed naming opportunities is to include a description of the size and function of all spaces proposed for naming, as well as a plan for the display or physical presentation of the names. The Guide for Planning Naming Opportunities for Facilities Campaigns available from the University Development Office outlines best practices and considerations in establishing naming opportunities for a project involving private support and should be consulted in developing the naming opportunities plan to submit to the CPC.

Naming of Facilities Based on Service

A recommendation may be made to name a new or existing facility in honor of the service of an individual to Purdue, either as a member of the faculty/staff or as a volunteer. Such recommendations must be submitted to the Capital Projects Council by the senior administrator of the school, department, or unit along with justification and any explanatory materials.

In the case of a new facility or renovation for which private support will be sought, the justification must explain how recognition for lead gifts will be handled and/or the fact that no gifts that would qualify for naming are expected.

Naming Guidelines for Existing Facilities

Existing facilities may be nominated to the Capital Projects Council for naming by the senior administrator of the school, department, or unit associated with the facility. The naming opportunities and levels are to be recommended by the nominating area based on the size, use, and priority of the space. Naming may be for recognition of either giving or service as described above. Past giving to the school/department may be considered in recommending naming for the donor(s), unless this support has already been recognized through another naming opportunity.

University Regulations Regarding Named Facilities

The naming of a facility is considered a permanent act, and it is expected that the designated name will not change except under certain circumstances. Any proposed name change must be formally submitted to the University and approved in writing by the University administration. All corporate naming requests must go to the gifts acceptance committee for approval. Labs may be named for a term of years.

The Capital Projects Council must approve the plan for display of the names of the individual(s) being recognized, be it on an interior plaque or by incorporation into the exterior signage or design of the facility. Planning and cost estimates for all such displays should be coordinated through Physical Facilities with the University architect.

Groundbreaking and Dedication Events

Any facility, including laboratories, classrooms, and units within a facility, must have appropriate and consistent recognition for donors or honorees. Processes must be approved by the University advancement office. All facility events and gift announcements are to be organized by the Advancement Special Events office, unless otherwise approved.

Related Funds Management Issues

Guidelines and processes regarding gift-funded construction projects, including account establishment, cash flow management, maintenance funding, and Business Office reporting requirements are established and administered by the comptroller. Questions on all such matters should be directed to the Office of the Comptroller.


History

Supercedes:
This policy supersedes Executive Vice President and Treasurer Memorandum A-30, which was originally issued July 10, 1989.


Forms

In support of this policy, the following forms are included: