Use of University Name and Stationery

Whenever representing Purdue in an official capacity, staff members will use the name of the University and will use Purdue stationery for official correspondence. In 136 years of existence, the University has built a reputation respected in fields of education throughout the world. The University does not wish to become involved in actions with which it is not connected officially. Thus Purdue does not permit the use of its name or the University title of any of its employees in any announcement, advertisement, publication, or report if such use in any way implies University endorsements of any product or service.

Reports on outside consulting projects may not be made on Purdue stationery. Neither do regulations permit use of the University’s name or stationery in connection with political activity. See Executive Memorandum B-4 or Academic Procedure Manual, page N-105.

The words "Purdue University" took on a new, consistent, and universally recognizable look with a new branding initiative in the fall of 2002, the first time in Purdue's history that the University adopted a brand identity for its name. Purdue has bold and definite plans for its future, so its graphic identity needs to be strong and positive while at the same time reflecting tradition. The distinctive Purdue University signature logo includes a standardized typeface and colors, and specific guidelines determine its placement and graphic design use.

The official seal of Purdue was officially inaugurated during the University's centennial in 1969. The seal, approved by the Board of Trustees, was designed by Prof. Al Gowan, formerly at Purdue. It replaced one in use for 73 years, which had never been officially accepted by the board.