Energy powder developer in Purdue Research Park looks to expand, license
April 11, 2012
WEST LAFAYETTE, Ind. - Consumers who want to reinvigorate themselves now have the option to turn their favorite beverages into energy drinks thanks to a company founded by two Purdue University students and based at the Purdue Research Park.
Kyk (pronounced "kick") Energy Inc. has designed a powder that can be mixed into any beverage to create an energy drink. Co-founders Andrew Linfoot and Chris MacPherson developed the formula in November 2011. One 1.3-gram packet costs 99 cents.
"One serving of Kyk Energy, which is half a packet, provides between three and five hours of energy," MacPherson said. "A full packet provides a longer lasting energy boost, although how long it lasts is highly dependent on the person taking it."
Linfoot said Kyk Energy is almost flavorless, while other energy products usually include sugar or artificial flavors to mask their taste.
"There is a limited number of energy drink flavors," he said. "The consumer can add Kyk Energy powder to any of their favorite drinks to create an energy drink. We tested Kyk by mixing it into orange juice, fruit smoothies, soft drinks, hot chocolate, protein shakes and even pudding."
The company is targeting college students, but MacPherson acknowledges the product's appeal may be universal.
"Our plan is to continue to grow through traditional retail outlets and online at our website, http://www.kykenergy.com," MacPherson said. "We would like to expand into the restaurant and bar industry, as well as pursue a licensing agreement so that beverages are labeled 'Fueled by Kyk Energy,' similar to those beverages that promote an artificial sweetener."
About Kyk Energy Inc.
Kyk Energy is an energy supplement that has been designed from the ground up to be seamlessly mixed into any beverage, giving consumers the power to make their favorite drinks into energy drinks.
About Purdue Research Park
The Purdue Research Park, with four locations across Indiana, has the largest university-affiliated business incubation complex in the country. The park network is home to about 200 companies that employ 4,000 people and are located in West Lafayette, Indianapolis, Merrillville and New Albany.
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