Agriculture News

January 7, 2016  

Marketing workshop aims to help farmers build sales

WEST LAFAYETTE, Ind. - Purdue Extension and the North Central Sustainable Agriculture Research & Education program are offering Marketing for Success, a daylong workshop to help farmers build their businesses through direct marketing.

Agribusiness experts will explain how to build sales at farmers markets and food stands as well as online and through wholesale arrangements with restaurants, schools and other institutions.

"Participants will learn about effective and efficient marketing tools and strategies for their specific type of business," said Jodee Ellett, Purdue's local foods coordinator and workshop coordinator.

The morning session is called Your Farm Business and Your Brand. Topics are:

* "Marketing Your Farm Business."

* "Building Your Brand as Part of Your Farm Marketing Strategy."

* "Pitching Your Product - Building Your Buyer Relationship and Telling Your Farm's Brand/Story."

Topics for the afternoon session, called Marketing Channels and Your Farm Business, are:

* "Considerations in Selecting Regional Sales Channels."

* "Marketing Tools - When, Why and What to Use."

* "Marketing is Making Friends - Building and Maintaining Customer Relationships."

The workshop will be offered twice: Jan. 19 as part of the Indiana Horticulture Congress and Trade Show at the Wyndham Indianapolis West Hotel, 2544 Executive Drive, Indianapolis, and March 3 as part of the Indiana Small Farm Conference at the Hendricks County Fairgrounds, 1900 E. Main St., Danville.

Both sessions are 9 a.m. to 4:30 p.m.

Cost for the session at the Indiana Horticulture Congress is $90. To register, go to https://www.inhortcongress.org/.

Cost for the session at the Small Farm Conference is $50. To register, go to https://ag.purdue.edu/extension/smallfarms/Pages/default.aspx.           

Writer: Darrin Pack, 765-494-8415, dpack@purdue.edu 

Sources: Jodee Ellett, 765-494-0349, jellett@purdue.edu

Agricultural Communications: (765) 494-2722;
Keith Robinson, robins89@purdue.edu
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