Purdue student startup helps manage user's time

WEST LAFAYETTE, Ind. - Purdue University students have founded the startup Dunmo LLC to commercialize an innovation that manages a person's time, automatically scheduling tasks into a daily agenda.

Jeremy Meyer and Michael Goldman, students in the College of Science, and Laolu Adeyo in the Krannert School of Management developed the innovation. It uses smart heuristics to sort tasks and track due dates for the user. The user inputs task duration, selects the due date and priority, and the program arranges the tasks and fits them around the user's schedule.

"Smart heuristics is like a rule of thumb, it makes a more accurate decision with less effort," said Goldman, CEO. "Our users tell us it works well for them."

Dunmo won second place in the Boiler Mini-Accelerator Competition, or "Boiler," a student-run business competition hosted by the Anvil, which is a community co-working space and business incubator in West Lafayette.

"The Anvil was a great resource to meet other entrepreneurs at Purdue and get a lot of projects started," said Adeyo, chief creative officer. "The Boiler competition provided us with the resources and mentorship to take this project forward."

Mentorship has been valuable for the Dunmo team, providing them with a new direction for development.

"We have weekly meetings with our mentors who suggested we focus on what makes us different," Goldman said. "So instead of building our own calendar, we integrate with Google Calendar and our technology will arrange the tasks around the user's calendar events."

The team members also attribute their success to entrepreneurial interests of their Purdue peers.

"I've found so much motivation and support in Epsilon Nu Tau, Theta chapter of the coed entrepreneurship fraternity," said Meyer, chief technology officer. "They have been behind me every step of the way, and some of the brothers are our most avid Dunmo users,"

Dunmo will compete April 30 in the Schurz Communication Innovation Challenge, a competition for students to commercialize their ideas in online and mobile media technology.

"In the short term, we are looking to grow our user base, build the product based on their feedback, as well as seek investor funding to scale up our efforts," Meyer said. "In the long term, we hope to add a team module for people to work on group projects using Dunmo, as well as target more of a professional audience."

About Dunmo LLC

Dunmo LLC is the company behind the Dunmo app, which is a personal productivity assistant. Dunmo manages your time for you by prioritizing your task list and scheduling your tasks into your day for you. With Dunmo, you'll always know what you should be working on to make the most of your time.

About the Anvil

The Anvil is a co-working space at Purdue University that serves the needs of students and the community in West Lafayette by providing them with affordable office space, networking opportunities, an entrepreneurial speaker series and business competitions.  

Writer:  Melissa Wang, 765-588-1041, mkwang@prf.org 

Purdue Research Foundation contact:  Steve Martin, 765-588-3342, sgmartin@prf.org 

Source: Michael Goldman, 815-236-8052, contact@dunmoapp.com