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March 24, 2014

WBAA begins spring member drive March 28 with 'dinner and a show' giveaway

WEST LAFAYETTE, Ind. - WBAA, Public Radio from Purdue University, will begin its spring member drive on Friday (March 28) with a dinner and a show giveaway as part of its 60-minute Power Hour.

The Power Hour runs from 7-8 a.m. and begins a weeklong push for station membership as well as current member renewals, whereby listeners can phone the station or give online to support WBAA. Anyone who calls 765-496-1999 or emails wbaa@wbaa.org during that time will be eligible for the giveaway, which includes two free tickets to "West Side Story," presented by Purdue Convocations, as well as a gift certificate to a local dining establishment. To help reach the station’s goal of 225 new members, current WBAA members have made additional donations to a New Member Challenge Fund, which will match dollar-for-dollar every new member's contribution up to $14,000.

"The services that WBAA provides – high-quality, contextually relevant news and information, timeless music, art and cultural analysis, and public affairs programming that informs us about the issues that matter most – is made possible through the support of the community," said Mike Savage, WBAA's general manager." We are grateful that WBAA is part of a community that cares, that celebrates lifelong learning, the arts and culture, and that values people and a diversity of ideas. It is this community that will keep what matters on WBAA accessible for years to come."

Chrissie Ankerberg, WBAA's director of development said, "Community support is critical to the work that we do. We are thankful to over 1,800 members in the community who already support the station financially, including over 70 who made additional gifts to the New Member Challenge Fund. We hope that this challenge, which will match each donation dollar-for-dollar, will encourage the 15 out of 16 listeners who do not already give to make a contribution during the spring member drive."

The WBAA spring member drive continues through April 4. Additional details on the giveaway and contest rules can be found on WBAA's website. Contributions can be made by phone at 765-496-1999 or online at any time, and additional information on the benefits of becoming a contributing member can be found on WBAA's member benefits page.

As a non-profit, listener-supported radio station, the contributions of WBAA's listener-supporters are necessary to support the station's programming costs. More information about the station is available by reading WBAA's annual member report

About WBAA

WBAA-AM, licensed in 1922, is Indiana's longest continuously operating radio station and provides NPR news plus jazz, folk, bluegrass and adult alternative music. WBAA-FM, at 101.3, primarily airs classical music and the NPR newsmagazines "Morning Edition" and "All Things Considered." Both stations feature entertainment programming on the weekend, such as "Car Talk" and "A Prairie Home Companion." The station also airs a second FM stream, 101.3-2, which features an alternative mix of music. All three broadcast streams are available on HD radio receivers and online at WBAA.org. 

Source: Chrissie Ankerberg, 765-496-7794, cankerberg@purdue.edu