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January 22, 2013

Purdue workshop to help Indiana companies with China strategy

WEST LAFAYETTE, Ind. — Purdue University will hold a workshop Feb. 25 for Indiana companies on building an effective China strategy.

"Our goal is to help executives at small and mid-sized Indiana manufacturing, services and technology-intensive firms assess and develop their business strategies - current or planned - with China," said Mark Van Fleet, executive director of global business engagement at Purdue.

In addition to expert presenters from the United States and China, the event will include a sharing of best practices, an objective assessment of risks and rewards, and a discussion of realistic strategies, costs, challenges and timing.

Speakers are:

* Jon B. Anderson, director-Shanghai for Kyosay Global, a U.S.-run management consulting firm specializing in operational improvements and increased supply chain value for clients in North America, Europe and Asia. Anderson will discuss selling or sourcing products in China.

* Yonghao Hou, a patent attorney who is founder and managing attorney for Enterprise Partners. Hou focuses on counseling business clients in today's complex economic and regulatory environment. She will speak on protection of intellectual property and other challenges in conducting business with China.

* Dwight Nodrstrom, chairman of PRI (Pacific ResourcesInternational), a U.S. manufacturing holding company with consulting and engineering functions for businesses starting or expanding manufacturing in China. He also is co-chairman of the American Chamber of Commerce (China) manufacturing and sourcing forum. He will talk about building a production presence in China customized for the China market.

* Ping Poulsen, CEO and president of Safis Solutions, which she founded. Poulsen has experience leading projects to combat cardiovascular, infectious, oncologic, diabetic, orthopedic, neurological and pediatric diseases. She has helped U.S. firms find and pursue successful business collaborations with Chinese partners. Poulsen will discuss doing high-tech business with the Chinese.

Van Fleet will open the program with a look at current trends in China and implications for Indiana businesses. He will close with adiscussion on how Purdue can help Indiana companies assess and pursue China opportunities.

The workshop is sponsored by Purdue's Office of Global Business Engagement, Purdue Research Foundation and Greater Lafayette Commerce.

It will be from 9:30 a.m. to 1:30 p.m. in Kurz Purdue Technology Center at Purdue Research Park in West Lafayette.

The event is free, but registration is required at http://www.ippu.purdue.edu/gbe/workshop

For more information, contact Van Fleet at 765-494-0614, mvanfleet@purdue.edu.

Writer: Judith Barra Austin, 765-494-2432, jbaustin@purdue.edu

Source: Mark Van Fleet, 765-494-0614, mvanfleet@purdue.edu