WBAA to kick off Fall Pledge Drive

October 10, 2012  

WEST LAFAYETTE, Ind. — Celebrating 90 years of being on the air, WBAA public radio from Purdue will begin its Fall Pledge Drive at 7 a.m. Friday (Oct. 12).

The drive, which runs through Oct. 18, will raise funds in support of WBAA's AM 920 and FM 101.3 radio services.

WBAA general manager Tim Singleton said private donors are integral to the station's success.

"Member contributions are important to WBAA because they provide funding needed to pay for local and national programming," he said. "We rely on listener support as part of our annual income, but also as a measure of our connection with our listeners and the Greater Lafayette community."

As in the past, this drive will feature many familiar voices. Pledge breaks will include the entire WBAA on-air staff as well as other station personnel, in addition to appeals recorded by National Public Radio hosts as well as celebrities like Alec Baldwin.

"We hope the 90-year history of WBAA – and its tremendous positive value to our community – will encourage people to give their financial support this year," said Paul Sturm, WBAA's development director. "Current members have contributed more than $2,000 to match new member contributions during the pledge drive, and there will be other new member incentives throughout the drive as well."

The pledge drive goal is $160,000. Friends and fans of WBAA can contribute anytime before and during the drive by going online to WBAA.org or by calling 765-494-5920.

Source: Paul Sturm, 765-496-7794, sturmp@purdue.edu

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