Software developer, entrepreneur to speak about micro-enterprises' IT needs Aug. 14

August 13, 2012  

INDIANAPOLIS - Business leaders in the software and information technology sectors can learn about micro-enterprises, or very small business organizations, and their IT needs during a presentation at 12:30 p.m. EDT Tuesday (Aug. 14).

David Christiansen, founder of and, will speak about "Make It Little: Building a Successful Company in a Micro-Economy" at the Purdue Technology Center of Indianapolis, 5225 Exploration Drive. The presentation is sponsored by the Purdue Research Park Software Development Cluster, a group of professional software developers who meet monthly to discuss industry topics.

The presentation is free and open to the public and will be broadcast simultaneously to the other sites in the Purdue Research Park network:

* Herman and Heddy Kurz Purdue Technology Center, 1281 Win Hentschel Blvd., West Lafayette

* Purdue Research Park of Northwest Indiana, 9800 Connecticut Drive, Merrillville

* Purdue Research Park of Southeast Indiana, 3000 Technology Ave., New Albany

Christiansen says micro-enterprises and larger business organizations often have similar IT needs.

"There are thousands of micro-enterprises that need products and services tailored to their needs and the business opportunities for tech-savvy entrepreneurs are endless," he said.

Christiansen has focused on building management software for scouting operations the past four years, and he will talk about his experiences during the presentation.

"I'll share my definition of a micro-enterprise, how to identify a micro-enterprise worth pursuing and lessons I've learned as I try to build, market, support and sell the best scouting software on the planet," he said.

Attendees may bring their own lunch but seating is limited.

About Purdue Research Park

The Purdue Research Park has the largest university-affiliated business incubation program in the country. The park's four Indiana sites are in West Lafayette, Indianapolis, Merrillville and New Albany. The nearly 200 companies located in the park network employ about 4,000 people.

Purdue Research Park contact: Steve Martin, 765-588-3342,

Source: Juliana Spiker, 765-588-3368,

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