New Purdue Research Park tenant to roll out technology at Detroit conference

June 1, 2012  

WEST LAFAYETTE, Ind. - A software and technology consulting firm founded by a father and son team of Purdue alumni will roll out a new product Tuesday (June 5) at an industry conference in Detroit.

OdditSoft LLC officials will launch 20/20 Envision during a presentation titled "The Cloud is Your Friend" for the Independent Association of Accredited Registrars. The company was founded by CEO Jason Blom and his father, Wayne Blom, who is the COO.

Jason Blom said registrars, also known as certification bodies, face efficiency issues due to evolving industry trends.

"20/20 Envision was developed to improve operational efficiency for these certification bodies, which leads to improved results not only for their own bottom line but their clients as well," he said. "The software is cloud-based, secure, utilizes Google technologies and is intuitive to use. It also can be customized by the end user if the organization faces special requirements."

Blom said OdditSoft became a tenant of the Purdue Research Park because the founders and key personnel have strong ties to Purdue and they wanted to leverage the services the park provides. The Bloms are Purdue alumni. CMO Jeff Goecker is a communication specialist at Purdue's Birck Nanotechnology Center and also is a Purdue graduate. Pat Heck, director of development with Lieberman Technologies, and Tim Korb, assistant head of Purdue's Department of Computer Science, are members of the firm's advisory board.

"Purdue is acknowledged as one of the leading research universities in the world, and the Purdue Research Park has a reputation as an outstanding place to develop new and established companies," Blom said. "My colleagues and I know we can grow our company through the professional contacts we make with park officials and park-based companies, and the amenities that are offered allow us to focus on our customers and ongoing product development."

The Bloms have written into OdditSoft's operating agreement that the company will donate 10 percent of its gross profits to a charity, the MWGA Foundation.

"The foundation is a charitable organization that develops personal finance curriculum for high school and collegiate classes. These courses are aimed at adequately preparing youth to succeed in the real world," Blom said. "It would be our hope that these courses be a mandatory requisite for graduation. The foundation hopes to provide scholarships to deserving individuals for college in the near future."

About OdditSoft LLC

OdditSoft LLC is a software and consulting firm based in the Kurz Purdue Technology Center in West Lafayette, Ind. It was founded in 2011 by father and son duo, Wayne and Jason Blom. The firm was set up to initially serve the registrar/certification body industry. Utilizing Google technologies and proprietary software, the company has built its flagship product, 20/20 Envision, which it is proud to launch in June.

About Purdue Research Park

The Purdue Research Park, with four locations across Indiana, has the largest university-affiliated business incubation complex in the country. The parks are home to about 200 companies that employ 4,000 people and are located in West Lafayette, Indianapolis, Merrillville and New Albany.

Purdue Research Park contact:

Steve Martin, 765-588-3342,


Jason Blom, 855-633-4876,

Purdue University, 610 Purdue Mall, West Lafayette, IN 47907, (765) 494-4600

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