November 21, 2017

Purdue and Learfield Licensing Partners release Boilermaker emojis

Examples of Purdue emojis Photo provided Download image

Purdue with Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, launched Nov. 15 a new exmoji keyboard for Boilermaker fans to use in everyday social interactions.

Purdue and Learfield Licensing worked with licensee MyWeb GP and Ree Sticker to help design the collection of emojis and stickers, where are now available on iOS and Android platforms. Fans can download the “Ree Sticker” app through the App Store and Google Play store, which will provide access to many spirit-inspired designs for use in emails, texts and social media platforms like Facebook, Twitter and Instagram.

“We are excited to partner with the talented artists from MyWeb GP to bring Purdue students, alumni, and fans a fun new way to socially display their Boilermaker pride,” said Erika Austin, manager of trademarks and licensing in the Office of Marketing and Media at Purdue. “These Purdue-themed emojis are bigger, crisper, and much more expressive than typical emojis. They will allow fans to engage with one another and show their Boilermaker pride on game day and beyond.”

Purdue will be supporting the launch and promotion of the new line of emojis through social media and the http://www.purduesports.com website. Learfield Licensing created custom graphics to launch and promote the program. The Purdue-branded images will be used regularly in communication through Purdue social media.

Learfield Licensing Partners is a licensing firm that provides strategies to protect and promote our brands and build partnerships that help clients succeed.

 

Writer: Kelsey Schnieders, kschnied@purdue.edu


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