Purdue United Way Campaign to launch social media contest

September 12, 2014  


Where is Jamie?

The contest's hidden picture of Jamie, a character from this video that describes this year's United Way of Greater Lafayette Campaign, will look like the image above. (Photo provided)
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Purdue faculty, staff and students are invited to participate in a social media contest starting Monday (Sept. 15) on behalf of the recently launched Purdue United Way Campaign. Winners will receive a United Way T-shirt and an additional special prize.

Called "Where's Jamie?," the contest involves finding a hidden picture of a stick figure that represents the character Jamie from this video, which describes this year's United Way of Greater Lafayette Campaign.

On Mondays during the weeks of Sept. 15-Nov. 17, Purdue Today -- along with the Twitter account @PurdueToday and @LifeAtPurdue -- will publish a clue about the picture's location that week. The clues' text and the locations will relate thematically to United Way's mission components, including education, which is the theme of this year's Greater Lafayette campaign.

A United Way T-shirt will accompany the hidden picture.

Each week, the first faculty member, staff member or student who finds the picture and shirt is asked to take a "selfie" photo of themselves wearing the shirt next to the picture. Winners, who may keep the shirt, should then send the photo and their name to Anne Parks, director of the Purdue United Way Campaign, at arparks@prf.org. Next, the winner must bring the photo and the picture of Jamie to the front desk of Dauch Alumni Center to receive an additional prize.

Those who do not have a smartphone can take the picture of Jamie to Dauch, where an employee will take their photo before giving the prize. Individuals can receive a prize only once. There will only be one winner per week.

At the winners' discretion, the photos will be published through Purdue's social media accounts. They may opt out of this if desired.

More information about this year's Purdue United Way Campaign can be found in this archived Purdue Today article. Donations may be made via credit card or PayPal by visiting this page.

For more information about the contest, contact Parks at arparks@prf.org.

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