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August 29, 2013

Marketing and Media offering branding workshops this fall

The Office of Marketing and Media is hosting a series of workshops this fall to help departments integrate Purdue branding initiatives into their online, print and social media communications.

The following workshop dates are available:

* "Branding, Collateral and Sponsorships" will be held Sept. 13 in Rawls Hall, Room 2070. This workshop will focus on brand elements and visuals, brand voice and brand positioning. 

* "Marketing Plans and Strategy" will be held Sept. 20 in Rawls Hall, Room 3058. Topics to be discussed include an overview of marketing plans, their importance, how to collaborate and strategic planning and research.

* "Websites, Social Media and Digital Media" will be held Sept. 27 in the Agricultural and Biological Engineering building, Room 204. This workshop will discuss design and usability fundamentals, content management and accessibility, analytics and social media.

The events, each beginning at 9 a.m., are open to anyone at Purdue. Attendees will receive a certificate of completion.

All three workshops will include an overview of the Purdue brand and there will be a question-and-answer session at the end of each workshop.

Contact Jayne Harris at jayneharris@purdue.edu to learn more or join the workshops.

Writer: Hannah Harper, harper4@purdue.edu