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October 26, 2012

We made it happen: Purdue Pete reaches 10,000 votes

In 36 hours, 10,000-plus Purdue fans headed online to LEGO CUUSOO to vote for Purdue Pete. Created by Sandra San Miguel, associate dean for engagement in the College of Veterinary Medicine, Purdue Pete now has the potential to become the first collegiate icon with an official LEGO set. After receiving 10,000 supporters, the 16-inch tall replica of Pete moves on to the consideration phase of the LEGO CUUSOO program.

With the help of Purdue Marketing and Media, a campaign was launched on Oct. 24 to not only get 10,000 votes, but to get there faster than any other project in history -- in just 36 hours. And we did with the support of several organizations, including the Purdue Brand Ambassadors, Purdue Student Government, the Purdue Alumni Association and many other organizations who helped spread the word.