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November 19, 2012

Marketing and Media VP is AMA's Higher Ed Marketer of the Year



Teri Lucie Thompson

Teri Lucie Thompson, Purdue's vice president for marketing and media, receives the American Marketing Association's 2012 Higher Education Marketer of the Year from presenter Tom Abrahamson of Lipman Hearne.
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Teri Lucie Thompson, Purdue's vice president for marketing and media, has been named the 2012 Higher Education Marketer of the Year by the American Marketing Association. The honor, which recognizes extraordinary leadership and achievement in the field of higher education marketing, was awarded during the organization's annual Symposium for the Marketing of Higher Education on Nov. 13 in New Orleans. 

Thompson became Purdue's vice president for marketing and media in August 2008. As Purdue's chief marketing officer, she is responsible for strategic marketing, brand management, and communications through several departments including digital marketing, advertising, the University's news bureau and its public radio station (WBAA). Thompson has put in place a market research group and designated key metrics to measure the effectiveness of Purdue's marketing and communications. The Office of Marketing and Media has been honored with numerous awards for its excellence in print, television and online materials.

Thompson credits this success to a relentless focus on the customer -- the University's many stakeholders and voices -- and to tying Purdue's marketing activities to the top-level strategic goals of the University. She follows a simple mantra, which she calls the ABCs of marketing: About the Customer, Build the Brand, Combine Art and Science.

In addition to leading the marketing efforts at Purdue, Thompson serves as mentor to students on campus and beyond. She is executive sponsor of Entre Nous, a student organization at Purdue focusing on women in leadership roles. She also mentors members of the Purdue student chapter of the AAF (American Advertising Federation) and the brand ambassadors organization. Thompson is founder of the Lucie Critical Thinking Award, which is awarded annually at her alma mater, Illinois State University, to a student who possesses a passion for learning and strong critical thinking skills.

Thompson is a co-founder and board member of the Marketing to Moms coalition, a resource for marketing professionals, and an expert on marketing to women. She is co-author of "Tuning into Mom: Understanding America's Most Powerful Consumer" (Fall 2011).

* American Marketing Association press release (PDF)