Hadley presentation to focus on 'Managing Your Brand'
The 2011 Richard A. Hadley APSAC Professional Development Presentation on Jan. 26 will help employees learn how to leverage one of their most important assets -- their personal brand.
Featured speaker Teri Lucie Thompson, Purdue's vice president for marketing and media and chief marketing officer, will present "Managing Your Brand" from 10 to 11 a.m. in Lawson Computer Science Building, Room 1142. The event is being presented by the Administrative and Professional Staff Advisory Committee.
Just as corporations and nonprofits manage their brands, so too can individuals. Using proven principles of brand management, the session will help participants analyze the effectiveness of their personal brand, as well as identify action items to help people differentiate themselves, position themselves clearly in the minds of others, and focus their mission and message.
All employees are invited to attend in paid status at the approval of their supervisor.