Gerri

Dr. Geraldine "Gerri" Rosa Henderson

Gerri received her B.S. in Electrical Engineering from Purdue University and went on to earn her MBA and PhD in marketing from Northwestern University's Kellogg School of Management. She is a mentor and advisor to the Minority Engineering Program at Purdue University.

Gerri is an Associate Professor at the University of Texas at Austin. Gerri was formerly on the faculty of Duke University's Fuqua School of Business, Howard University's School of Business, and Northwestern’s Medill School. She has also taught (visited/instructed) at Northwestern University's Kellogg School of Management, Stanford University's Graduate School of Business, The University of Virginia's Darden Graduate School, Thunderbird: The Garvin School of International Management, and in Executive Education at both Duke University (Fuqua) and UCLA (Anderson).

Gerri's primary areas of research include marketplace diversity and inclusion, branding, and consumer networks (cognitive and social). She has co-authored over forty publications including top peer-reviewed journals and books. Gerri is a faculty fellow in the Division of Diversity and Community Engagement at the University of Texas at Austin, was a faculty fellow of the University of Texas Humanities Institute, and a Dean's Fellow of the College of Communication.

Prior to pursuing her Ph.D., she worked for several years at IBM in Relationship Marketing (specializing in the Healthcare, Insurance, and Pharmaceutical Industries) and in Brand Management at Kraft Foods. She was the co-chair for the American Marketing Association Educators' Conference (February 2003) and the Society for Consumer Psychology Conference (February 2005).

A member of several editorial boards (including the Journal of Public Policy & Marketing, the International Journal of Advertising, and the Journal of Current Issues and Research in Advertising) and the policy board for the Journal of Advertising and the Journal of Interactive Advertising. Gerri has served on the National Board for several other non-profits (including the National Black MBA Association and the National Society of Black Engineers) and has also served in various leadership roles with the American Marketing Association (AMA). She is a Member-at-Large of the AMA Board of Directors and a charter member of the AMA Foundation Leadership Circle and has been a member of the American Marketing Association since 1994. She likes to consider herself a “Doctorpreneur” since in addition to her research and teaching she often serves as an independent consultant and focus group moderator.

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