Marketing Systems

Content Marketing Operations is a team within Purdue Marketing and Media that serves to help Purdue communicators create and disseminate content in an engaging and cost-effective manner. We manage the implementation and marketing aspects of various systems, including:

Enterprise Bulk Email (Delivra)

Content Marketing Operations manages the enterprise license and vendor relationship with Delivra. The Delivra enterprise license is intended for use of marketing-related emails sent by Purdue communicators. If you are interested in using Delivra in your area, please contact us at and we will arrange a time to meet with you. We will help you evaluate if Delivra will meet your needs and to go over account setup and pricing.

If you are already using Delivra, click here to access the Delivra learning library and sign up to receive updates from Content Marketing Operations. To login to Delivra, click here.

Digital Signage Shared Playlist (Four Winds)

Content Marketing Operations oversees the shared playlist on the Four Winds digital signage system. The shared playlist runs on over 30 signs across campus. (Note: Not all of the Four Winds signs run  the shared playlist, and not all of the signs on campus are managed with Four Winds.) There is no fee to run a sign on the shared playlist.

All signs are subject to approval by the Content Marketing Operations team, and must meet the following specifications:

To submit a sign for the shared playlist, please fill out this form. Please note that your piece of content will only appear for 10 seconds at a time, so it is best to include only brief text, a graphic and a source for additonal information (such as a webpage URL).

The Four Winds digital signage contract is handled through Purdue's SMARTtechnology initiative. To learn more about purchasing and/or installing Four Winds digital signs for your area, please visit the SMARTsigns page.

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