Market Research Services

Do you want to find out what motivates students to apply to your school? Or, more importantly, what are the barriers preventing them from doing so?

Do you want to know how to differentiate yourselves from the competitors? Do you want to learn if your donor marketing efforts are making an impact?

We can help find answers to these questions — and more — through systematic and comprehensive marketing research and analysis. By employing a qualitative, quantitative or mixed methods approach, we provide you with actionable items grounded in consumer insights.

Examples of marketing research projects include:

  • Brand positioning research
  • Communications audits
  • Creative A/B testing
  • Recruitment research
  • Marketing effectiveness studies

We welcome the opportunity to have an initial conversation to determine if research would be helpful to achieve your marketing objectives.

Just drop me a note:

Kinnari Sejpal
Senior Manager, Market Research
kinnari@purdue.edu

Purdue University, 610 Purdue Mall, West Lafayette, IN 47907, 765-494-4600

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