Photography and Video Rights of Use

In the spirit of being collegial and as a contractual stance, Purdue Marketing maintains the following policy regarding rights of use for photography and videography.

Photography and Videography produced by Purdue Marketing

It is Purdue Marketing's policy that exclusive rights for all photography/videography commissioned by its University clients for a project will stay with said client until project completion/delivery. Following completion, images and footage will be filed into the departmental digital assets database and are available for fair use by all University entities.

Photography and Videography produced by Purdue Marketing's hired Strategic Sources (PSA/SOW language)

Agreement Terms: #7. Rights in the Work Product.

Purdue University shall have full, unrestricted use rights to any Work Product produced by (strategic source name) under this Agreement, and (strategic source name) agrees that such Work Product shall be deemed a "work made for hire." (Strategic source name) will execute any necessary confirmatory assignments to Purdue to effectuate the foregoing. "Work Product" is defined as all data, documentation, software, information or other deliverable, in whatever form, produced or created by (strategic source name) in the performance of work or the rendition of services under this Agreement. Note: Per University and departmental policy, (strategic source name) will utilize the University's official photo release form and obtain signatures from all subjects featured in Photographic Work Product.

Existing Photography and Videography in Purdue Marketing Archives

Purdue Marketing will maintain a current, public gallery of no-cost photos and video footage for University entities. Assets not residing in this public gallery are still available for use by University entities, but a per-hour cost will be assessed for retrieval and preparation of files for sharing.

Note: Clients with a desire to maintain exclusive rights of its photo and video assets should seek with the assistance of Marketing the services of an outside vendor that is vetted with the University's procurement office.

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